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The Return of IRL Marketing, Jubel Edition
IRL marketing is back. We unpack how Jubel is cutting through digital fatigue with real-world moments and fun-first brand building.
📅 9 February 2026
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The Blog88 articles·16 categories·Updated weekly
The Blog —long-form thinkingculturestrategycreativetrendsopinions
Trends we're tracking, strategies we're testing, and lessons we've learned building social-first brands across 31 countries.
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(16 articles)
BrandYouGov Brand Rankings 2026: The World’s Most Loved Brands, Revealed
Explore a list of the best brands in the UK and globally, ranked by YouGov's 2026 official survey of over six million consumer surveys.
📅 30 Jan 2026→
BrandBrand Archetypes 09: The Jester
Inject humour, charm, and personality into your brand with the Jester archetype, the playful force that turns laughter into loyalty.
📅 14 Oct 2025→
BrandBrand Archetypes: How the Ruler Can Turn Heads 👑
Discover how brands like Rolex and Mercedes-Benz use the Ruler archetype to define excellence and captivate audiences.
📅 13 Oct 2025→
BrandEvoking Desire: How the Lover Archetype Can Make Your Brand Irresistible 💋
Discover how brands like Chanel and Häagen-Dazs use the Lover archetype to create irresistible storytelling.
📅 13 Oct 2025→
BrandThe Power of Defiance: How the Rebel Archetype Can Transform Your Brand
Discover how brands like Apple and Harley-Davidson turn rebellion into loyalty by embracing authenticity, edge, and fearless innovation
📅 13 Oct 2025→
BrandBrand Archetypes 05: The Explorer
Learn how brands like The North Face and YETI the Explorer archetypes to create emotional connections and take audiences beyond the ordinary.
📅 13 Oct 2025→
BrandBrand Archetypes 04: The Creator
Unleash your brand’s creative potential with the Creator archetype, the visionary force behind innovation, originality, and transformation.
📅 13 Oct 2025→
BrandThe Power of Compassion: Why the Caregiver Archetype Deserves More Love 🫶
Discover the power of the Caregiver archetype in branding, the quiet force that builds trust, loyalty, and emotional connection.
📅 13 Oct 2025→
BrandBrand Archetypes 02: Championing the Regular Gal
In this article, we'll delve into the nuances of the hero brand archetype and how we can leverage this persona to craft compelling brand identities.
📅 13 Oct 2025→
BrandBrand Archetypes 01: Harnessing the Hero
Explore Carl Jung's Hero archetype and how the Hero can be used in branding to inspire audiences and transform brand meaning.
📅 13 Oct 2025→
BrandThe Ultimate Guide to Brand Archetypes: Harnessing Carl Jung's Insights for Branding Success
Explore the 12 brand archetypes inspired by Carl Jung and learn how to use them to build a memorable, authentic brand identity.
📅 13 Oct 2025→
Brand35+ Must-Know Branding Statistics 2025 for Growth & Engagement
Explore 35+ powerful branding statistics for 2025. Uncover consumer psychology to sharpen your brand strategy.
📅 3 Oct 2025→
BrandBranding That Means Business: 5 Lessons Every Marketer Should Know
Discover 5 powerful branding lessons for marketers from "Branding That Means Business" by Matt Johnson & Tessa Misiaszek.
📅 6 Feb 2025→
BrandThe Importance of Inclusive Branding
Inclusive branding goes beyond representation. Discover how brands can authentically embrace diversity to expand audiences and drive innovation.
📅 3 Aug 2023→
BrandThe Power of Your Story
A well-told story can transform your brand. Learn how to craft a compelling brand narrative that builds trust, drives engagement & creates lasting impact.
📅 15 Apr 2023→
BrandThe Boom of Sonic Branding
Sonic branding is the secret weapon for brand recognition. Discover how audio logos & sound design create emotional connections & boost recall. Read more!
📅 1 Dec 2022→