We Built What Other Agencies Buy.
Thumbprint. Pre-Flight. Two proprietary measurement tools, built into one platform, trained on real brands, and exclusive to OOB clients. The vocabulary the rest of the industry will eventually have to use, because we built the tools that measure it first.
Social Reporting
Is Broken.
The industry is still measuring the same six things it measured in 2018. Engagement rate. Reach. Impressions. CTR. Sentiment. Share of voice. None of them tell you whether your brand is actually working. The industry hasn't built the tools, so we built them ourselves.
Dead Metrics
The industry has been measuring social with the same numbers since 2018. None of them answer the question that matters: is your brand actually working?
Reports Without Verdicts
Agency reports describe what happened but don't deliver a verdict. You pay for strategy but get formatted data.
Vocabulary For What Counts
Brand drift, audience resonance, identity erosion, attention quality. Real things that move real businesses. None of which have a number attached. Until now.
Don't Just Show Up. Get Remembered.
Most agencies measure whether you showed up. We do that and tell you how you were remembered. The whole of OOB Labs is built on the difference.
Three Pillars. One Score.
Every Thumbprint Score is built from three weighted pillars - each measuring a different dimension of how your content connects with real audiences.
How To Get Access
Brief OOB
And become a client. Share your brand pillars, audience, creative guidelines and current channels. The more we know, the sharper the profile we build, and the better every Labs tool becomes.
We Configure Your Labs
Our team connects your social channels into Pulse, builds your Brand Profile, and establishes your baseline scores across Thumbprint and Pre-Flight.
Track. Score. Improve.
Labs runs continuously. Every draft Pre-Flight scored before it ships. Every month, a 30 day Strategy Sprint - prioritised actions based on your scores and what’s actually moving your audience. Quarterly, a full brand review with your strategist.