Positioning, channel architecture and editorial pillars.
A social media agency owns the strategy, creative, paid spend, influencer activity, community management and reporting for a brand across platforms like TikTok, Instagram, YouTube, LinkedIn, Pinterest and Snapchat. It exists because doing all of that well takes a team — strategists, art directors, editors, paid specialists, community managers and creators — operating with shared accountability for brand and commercial outcomes.
The difference between a great social media agency and a mediocre one is whether those disciplines sit inside one team — or get triangulated across four vendors who blame each other when numbers slip. At Our Own Brand, they sit in one team.
Positioning, channel architecture and editorial pillars.
In-house studio for film, photo and motion. Reels, TikToks, Shorts.
ROAS-led media plans and a vetted UK creator collective in-house.
Real-time conversation and response playbooks that protect the brand.
Three snapshots of what happens when strategy, craft, paid, influencer and community sit inside one accountable agency — not stitched together across four.
Most brands don't need six agencies. They need one team that owns the feed end-to-end — from positioning down to a 12-second hook shipping at 2am because something just broke on TikTok.
Most agencies will not tell you. We will. UK social media agency retainers range from £4,000 to £30,000+ per month. Here is where OOB sits, and what you get at each level.
Paid media spend is billed transparently — no hidden mark-ups. Production costs (film shoots, talent fees, licensing) are passed through at cost.
Founded and led by women. The creative work, account leadership and strategy come from a team that reflects the audience our brands are usually trying to reach.
OOB runs a vetted UK Creator Collective in-house. Influencer marketing, UGC and creator-led content are not outsourced — they are part of the same team building your strategy.
Every brand we build is built for the feed first. Voice, identity, content system, paid creative — designed for how people actually scroll, not retrofitted from a print deck.
Every brief ties to a commercial outcome — CAC, LTV, ROAS or qualified pipeline. We publish pricing, share P&L logic and have shipped for 131 brands across 31 countries since 2018.