Question 1

What does a social media management agency actually do?

Accepted Answer

A social media management agency runs your day-to-day social presence: editorial calendar, content production, community management (replies, DMs, comment moderation), platform-level publishing, and weekly reporting. The work is always-on — every day there's content to ship, conversations to manage, and trends to react to. At OOB, all of that lives inside one accountable team rather than across four vendors.

Question 2

How is social media management different from social media marketing?

Accepted Answer

Marketing is the campaign work — strategy, paid spend, big-bet activations. Management is the always-on layer underneath: the content that goes out every Tuesday at 11am, the comment that needs replying to in 30 minutes, the trend that needs intercepting today. Most clients buy both as a single retainer; the management work is the foundation that the campaign work amplifies off.

Question 3

How much does social media management cost?

Accepted Answer

OOB social management retainers start from £8,000/month for one platform with 2-3 posts per week and basic community management. Multi-platform always-on retainers with paid social typically run £15-25k/month. We'll scope the right mix based on your audience, goals and content velocity — no pre-baked packages.

Question 4

Which platforms do you manage?

Accepted Answer

TikTok, Instagram, YouTube, LinkedIn, Reddit, Pinterest, Snapchat, Threads, Discord and Facebook. We are TikTok Marketing Partners and Meta Business Partners. We will tell you which platforms NOT to be on — most brands waste budget on three channels when they should pick two and own them.

Question 5

How quickly can community managers respond to messages?

Accepted Answer

Standard SLA is 2 working hours during business hours (UK), 8 hours weekends. Crisis response is real-time — we have an escalation playbook for sentiment shifts, viral incidents, and PR moments. For brands with global audiences (US-EU-APAC) we run a follow-the-sun rota out of London + a partner team in MENA.

Question 6

How do you measure social media management ROI?

Accepted Answer

Every retainer gets a commercial KPI: pipeline created (B2B), branded search lift (D2C), MQLs from organic, share of voice in category, sentiment movement after a campaign launch. Monthly insight reports go beyond vanity metrics — what's working, what's not, what we're cutting next month.

Question 7

What size brands do you manage social for?

Accepted Answer

Founder-led startups through to FTSE 250 brands. The smallest social team we work with is two in-house people; the largest has 80+ across global markets. Indomie UK, Knickerbox, Nikura, Sonos and Akashinga are all current or recent management retainers.

Question 8

Can we keep ownership of our channels?

Accepted Answer

Always. You own the channels, the content library, the community data and the strategy decks — even if we part ways tomorrow. We work inside your accounts via Business Manager / TikTok Business Center, never our own. No agency lock-in.

Question 9

Do you produce all the content yourselves?

Accepted Answer

Yes — in-house. Strategy, photography, video, motion, copywriting, community management. We do bring in specialist creators for influencer campaigns, but the always-on management content is produced by the team you brief weekly.

The social media management agency that ships every day.

Don't Take Our Word For It. Take Our Numbers.

Numbers Over Opinions

Nice Things, Said By Smart People

Reigniting a British icon through bold, culture-first social

Life is Better in Knickerbox campaign

Taking the world’s leading noodle brand back to the retro-future through standout social media

Built a category-defining UK social presence.

What a social media management agency owns

Common Questions

Hire the social media
management agency
that ships daily.

The social media management agency that ships every day.

Don't Take Our Word For It. Take Our Numbers.

Numbers Over Opinions

Nice Things, Said By Smart People

Reigniting a British icon through bold, culture-first social

Life is Better in Knickerbox campaign

Taking the world’s leading noodle brand back to the retro-future through standout social media

Built a category-defining UK social presence.

What a social media management agency owns

Common Questions

Hire the social media
management agency
that ships daily.

The social media management agency that ships every day.

Don't Take Our Word For It. Take Our Numbers.

Reigniting a British icon through bold, culture-first social

Life is Better in Knickerbox campaign

Taking the world’s leading noodle brand back to the retro-future through standout social media

Built a category-defining UK social presence.

What a social media management agency owns

Common Questions

Hire the social media management agency that ships daily.

The social media management agency that ships every day.

Don't Take Our Word For It. Take Our Numbers.

Reigniting a British icon through bold, culture-first social

Life is Better in Knickerbox campaign

Taking the world’s leading noodle brand back to the retro-future through standout social media

Built a category-defining UK social presence.

What a social media management agency owns

Common Questions

Hire the social media management agency that ships daily.

Hire the social media
management agency
that ships daily.

Hire the social media
management agency
that ships daily.