What does a social media management agency actually do?

A social media management agency runs your day-to-day social presence: editorial calendar, content production, community management (replies, DMs, comment moderation), platform-level publishing, and weekly reporting. The work is always-on — every day there's content to ship, conversations to manage, and trends to react to. At OOB, all of that lives inside one accountable team rather than across four vendors.

How is social media management different from social media marketing?

Marketing is the campaign work — strategy, paid spend, big-bet activations. Management is the always-on layer underneath: the content that goes out every Tuesday at 11am, the comment that needs replying to in 30 minutes, the trend that needs intercepting today. Most clients buy both as a single retainer; the management work is the foundation that the campaign work amplifies off.

How much does social media management cost?

OOB social management retainers start from £8,000/month for one platform with 2-3 posts per week and basic community management. Multi-platform always-on retainers with paid social typically run £15-25k/month. We'll scope the right mix based on your audience, goals and content velocity — no pre-baked packages.

Which platforms do you manage?

TikTok, Instagram, YouTube, LinkedIn, Reddit, Pinterest, Snapchat, Threads, Discord and Facebook. We are TikTok Marketing Partners and Meta Business Partners. We will tell you which platforms NOT to be on — most brands waste budget on three channels when they should pick two and own them.

How quickly can community managers respond to messages?

Standard SLA is 2 working hours during business hours (UK), 8 hours weekends. Crisis response is real-time — we have an escalation playbook for sentiment shifts, viral incidents, and PR moments. For brands with global audiences (US-EU-APAC) we run a follow-the-sun rota out of London + a partner team in MENA.

How do you measure social media management ROI?

Every retainer gets a commercial KPI: pipeline created (B2B), branded search lift (D2C), MQLs from organic, share of voice in category, sentiment movement after a campaign launch. Monthly insight reports go beyond vanity metrics — what's working, what's not, what we're cutting next month.

What size brands do you manage social for?

Founder-led startups through to FTSE 250 brands. The smallest social team we work with is two in-house people; the largest has 80+ across global markets. Indomie UK, Knickerbox, Nikura, Sonos and Akashinga are all current or recent management retainers.

Can we keep ownership of our channels?

Always. You own the channels, the content library, the community data and the strategy decks — even if we part ways tomorrow. We work inside your accounts via Business Manager / TikTok Business Center, never our own. No agency lock-in.

Do you produce all the content yourselves?

Yes — in-house. Strategy, photography, video, motion, copywriting, community management. We do bring in specialist creators for influencer campaigns, but the always-on management content is produced by the team you brief weekly.

Social Media Management Agency · London

The social media management agency that ships every day.

Always-on content, community management, paid social and reporting — by one team that owns the editorial calendar, the algorithm, and the inbox.

Start a brief →See our work

Always-on retainers
2-hour reply SLA
Multi-platform native

Trusted by TikTok, Sonos, O'Neill and 198 other brands

Don't Take Our Word For It. Take Our Numbers.

the receipts ↓

01

200+

brands that stopped being boring

02

40

countries and counting

03

30+

awards and counting

04

6

agency partners

Why brands pick OOB

Our Own Brand (OOB) is a London social media agency, founded in 2018. We've worked with 200+ brands, including TikTok, Sonos, Ann Summers and O'Neill, and in 2026 we won two UK Social Media Awards.

At a glance

Social media management · Sheet no. 01

From: £8,000per month · one platform, 2–3 posts a week
Model: Always-on retainer
Response: 2-hour SLAcrisis handled real-time

Best for	Brands that need daily content shipped and the inbox managed by the same team that owns the editorial calendar
Includes	Editorial calendar, daily content, community management, paid amplification and monthly reporting
Trusted by	Indomie, Sonos, Nikura + 131 brands globally

Start a brief →— no pre-baked packages.

PROOF

Numbers Over Opinions

Three brands. Three categories. Picked because they prove the point. Receipts below.

Natural Cycles

Healthtech · Organic Social

22.5M+Viewsin 6 months

4.6MViewstop performing post

Built a category-defining UK social presence.

Knickerbox

Low Budget · Social · Campaign

3.1mViews (Jan-Mar 25)

700kReach (Jan-Mar 25)

Life is Better in Knickerbox campaign

Indomie

Organic Social · Content Creation

271%Follower Growth

199%increase in engagement

Taking the world’s leading noodle brand back to the retro-future through standout social media

See every case study

OUR WORK · IN MOTION

WHAT CLIENTS SAY

Nice Things, Said By Smart People

We love OOB's sharp cultural insight and bold creative thinking. Their approach is fresh, relevant and perfectly aligned with our ambition.

Maria Hollins, CEOAnn Summers

OOB have a sharp eye for content in this fast-moving space. They know what works on social and apply that knowledge seamlessly across their clients. Their content is slick, engaging, and effective. On top of that, their team is a perfect cultural fit, making collaboration effortless.

Phil, Marketing ManagerBip

OOB have transformed our social presence in just a few months. Their ability to spot and leverage trends keeps our content fresh and engaging, and their work has truly elevated our brand. Working with them has been a pleasure, and I'm grateful for everything they've achieved so far.

Kunal, FounderNikura

RECENT WORK

Daily content, community management, paid amplification - the always-on retainers we run for brands that need to be unmissable.

SocialCreatorOrganic SocialContent

Ann Summers

Reigniting a British icon through bold, culture-first social

+1,700%Shares (vs previous period)
201%Clicks to Site (vs previous period)

SocialeCommerceSocial Media

Tiktok Shop

Tiktok Shop Summer Sale

+17mViews
3.14%CTR21% above benchmark

SocialLow BudgetSocial

Knickerbox

Life is Better in Knickerbox campaign

3.1mViews (Jan-Mar 25)
700kReach (Jan-Mar 25)

SocialOrganic SocialContent Creation

Indomie

Taking the world’s leading noodle brand back to the retro-future through standout social media

271%Follower Growth
199%increase in engagement

See every case study →

DISCIPLINES

What a social media management agency owns

Daily content shipping, community management, paid amplification, monthly insight — all under one roof. The same team that briefs strategy is the team that replies to your DMs.

Looking for the full picture?

See everything we do as a social media agency in London — strategy, content, paid, influencer, community and brand inside one team.

View the hub →

FAQS

Common Questions

Hire the social media
management agency
that ships daily.

ready when you are

Start a brief See our work

Also explore

Social Media Agency →Full-service social — strategy, creative, community and paid Paid Social Agency →ROAS-led paid media to amplify your managed content Content Marketing Agency →Editorial and video content that earns reach, not rents it

Loading…

Social Media Management Agency · London

The social media management agency that ships every day.

Always-on content, community management, paid social and reporting — by one team that owns the editorial calendar, the algorithm, and the inbox.

Start a brief →See our work

Always-on retainers
2-hour reply SLA
Multi-platform native

Trusted by TikTok, Sonos, O'Neill and 198 other brands

Don't Take Our Word For It. Take Our Numbers.

the receipts ↓

01

200+

brands that stopped being boring

02

40

countries and counting

03

30+

awards and counting

04

6

agency partners

Why brands pick OOB

Our Own Brand (OOB) is a London social media agency, founded in 2018. We've worked with 200+ brands, including TikTok, Sonos, Ann Summers and O'Neill, and in 2026 we won two UK Social Media Awards.

At a glance

Social media management · Sheet no. 01

From: £8,000per month · one platform, 2–3 posts a week
Model: Always-on retainer
Response: 2-hour SLAcrisis handled real-time

Best for	Brands that need daily content shipped and the inbox managed by the same team that owns the editorial calendar
Includes	Editorial calendar, daily content, community management, paid amplification and monthly reporting
Trusted by	Indomie, Sonos, Nikura + 131 brands globally

Start a brief →— no pre-baked packages.

PROOF

Numbers Over Opinions

Three brands. Three categories. Picked because they prove the point. Receipts below.

Natural Cycles

Healthtech · Organic Social

22.5M+Viewsin 6 months

4.6MViewstop performing post

Built a category-defining UK social presence.

Knickerbox

Low Budget · Social · Campaign

3.1mViews (Jan-Mar 25)

700kReach (Jan-Mar 25)

Life is Better in Knickerbox campaign

Indomie

Organic Social · Content Creation

271%Follower Growth

199%increase in engagement

Taking the world’s leading noodle brand back to the retro-future through standout social media

See every case study

OUR WORK · IN MOTION

WHAT CLIENTS SAY

Nice Things, Said By Smart People

We love OOB's sharp cultural insight and bold creative thinking. Their approach is fresh, relevant and perfectly aligned with our ambition.

Maria Hollins, CEOAnn Summers

OOB have a sharp eye for content in this fast-moving space. They know what works on social and apply that knowledge seamlessly across their clients. Their content is slick, engaging, and effective. On top of that, their team is a perfect cultural fit, making collaboration effortless.

Phil, Marketing ManagerBip

OOB have transformed our social presence in just a few months. Their ability to spot and leverage trends keeps our content fresh and engaging, and their work has truly elevated our brand. Working with them has been a pleasure, and I'm grateful for everything they've achieved so far.

Kunal, FounderNikura

RECENT WORK

Daily content, community management, paid amplification - the always-on retainers we run for brands that need to be unmissable.

SocialCreatorOrganic SocialContent

Ann Summers

Reigniting a British icon through bold, culture-first social

+1,700%Shares (vs previous period)
201%Clicks to Site (vs previous period)

SocialeCommerceSocial Media

Tiktok Shop

Tiktok Shop Summer Sale

+17mViews
3.14%CTR21% above benchmark

SocialLow BudgetSocial

Knickerbox

Life is Better in Knickerbox campaign

3.1mViews (Jan-Mar 25)
700kReach (Jan-Mar 25)

SocialOrganic SocialContent Creation

Indomie

Taking the world’s leading noodle brand back to the retro-future through standout social media

271%Follower Growth
199%increase in engagement

See every case study →

DISCIPLINES

What a social media management agency owns

Daily content shipping, community management, paid amplification, monthly insight — all under one roof. The same team that briefs strategy is the team that replies to your DMs.

Looking for the full picture?

See everything we do as a social media agency in London — strategy, content, paid, influencer, community and brand inside one team.

View the hub →

FAQS

Common Questions

Hire the social media
management agency
that ships daily.

ready when you are

Start a brief See our work

Also explore

Social Media Agency →Full-service social — strategy, creative, community and paid Paid Social Agency →ROAS-led paid media to amplify your managed content Content Marketing Agency →Editorial and video content that earns reach, not rents it

The social media management agency that ships every day.

Don't Take Our Word For It. Take Our Numbers.

Why brands pick OOB

Reigniting a British icon through bold, culture-first social

Tiktok Shop Summer Sale

Life is Better in Knickerbox campaign

Taking the world’s leading noodle brand back to the retro-future through standout social media

What a social media management agency owns

Common Questions

Hire the social media management agency that ships daily.

The social media management agency that ships every day.

Don't Take Our Word For It. Take Our Numbers.

Why brands pick OOB

Reigniting a British icon through bold, culture-first social

Tiktok Shop Summer Sale

Life is Better in Knickerbox campaign

Taking the world’s leading noodle brand back to the retro-future through standout social media

What a social media management agency owns

Common Questions

Hire the social media management agency that ships daily.

Hire the social media
management agency
that ships daily.

Hire the social media
management agency
that ships daily.