What does an influencer marketing agency actually do?

An influencer marketing agency builds, runs and measures creator-led campaigns end-to-end: strategy and brief, creator selection and negotiation, content production and approvals, paid amplification of the best-performing organic posts, and reporting against commercial KPIs. At OOB, we treat creators as part of the creative team, not a media line item — they sit on briefs alongside our strategists and editors.

How do you choose the right creators for a brand?

We start from the brief, not from a media kit. Audience-authenticity scoring, brand-fit psychographics, commercial performance history (CPMs and ROAS from past partnerships), platform specificity (someone who is great on TikTok is often weak on YouTube) and content quality. We don't chase follower counts — a 30k creator who shifts product beats a 1m creator who doesn't.

How much does influencer marketing cost?

Creator fees scale wildly: micro-influencers (10-100k followers) £500-3,000 per post; mid-tier (100k-500k) £3,000-15,000; macro (500k-1m) £15,000-50,000; celebrity-tier creators are bespoke. OOB's management fee is typically £5-15k per campaign depending on creator count and content volume. We're transparent about what's a creator fee vs an agency fee — no hidden mark-ups on talent.

Whitelisting, paid amplification, branded content ads — what do you handle?

All of it. We negotiate creator content rights upfront so the best-performing organic post can be amplified with paid spend through the creator's account (whitelisting / Spark Ads on TikTok, partnership ads on Meta). Branded content tag setup, FTC/ASA compliance disclosure, and the paid media buying itself — handled by the same team that picked the creator.

Can you run campaigns globally or are you UK-only?

Global. We have shipped creator campaigns in 14 countries this year alone — UK, US, France, Germany, Spain, MENA region, APAC. We operate in-house in London, with vetted creator-vetting partners in the major creator markets. Multi-market rollouts are coordinated by one OOB lead so the brief stays consistent.

How do you measure influencer ROI?

Every campaign gets a commercial KPI before kick-off: CAC, ROAS on amplified spend, qualified pipeline (B2B), branded search lift, organic lift on owned channels. We measure incremental lift wherever possible — comparing matched markets or matched audiences with and without creator exposure. Creator content that gets paid amplification is reported on platform-level ROAS exactly like any other paid social asset.

How long does an influencer campaign take to launch?

Strategy and shortlisting: 2-3 weeks from brief. Creator outreach and negotiation: 2-4 weeks. Content production: 2-6 weeks depending on creator count and complexity. So expect 6-12 weeks from brief to first content live. Always-on creator programs (rolling cohorts) compress this once the partnerships are in place.

What size brands do you work with?

Founder-led startups raising Series A through to FTSE 250 brands. We've shipped creator campaigns for ARTAH (wellness), Indomie UK (food), Knickerbox (fashion), Sonos (consumer tech) and dozens more. We don't pre-package fixed creator bundles — every campaign is scoped on the brief.

How is OOB different from other influencer marketing agencies?

Three things. (1) Our creators sit on the creative team — they brief in alongside strategists and editors instead of getting a deck dropped on them. (2) We have an in-house creator network (the OOB Creator Collective) of vetted creators we work with repeatedly, not a database we paste-and-match from. (3) We measure incrementality, not just GRPs — and if the campaign isn't shifting product, we'll tell you before you ask.

Influencer Marketing Agency · London

The influencer marketing agency that picks creators on results.

Creator partnerships matched on audience fit and commercial performance — never follower counts. Whitelisting, paid amplification and reporting handled by the same team that picked the creator.

Start a brief →See our work

In-house creator network
TikTok + Meta partners
Global creator ops

Trusted by TikTok, Sonos, O'Neill and 198 other brands

Don't Take Our Word For It. Take Our Numbers.

the receipts ↓

01

200+

brands that stopped being boring

02

40

countries and counting

03

30+

awards and counting

04

6

agency partners

Why brands pick OOB

Our Own Brand (OOB) is a London social media agency, founded in 2018. We've worked with 200+ brands, including TikTok, Sonos, Ann Summers and O'Neill, and in 2026 we won two UK Social Media Awards.

At a glance

Influencer marketing · Sheet no. 04

Management: £5–15kper campaign · creator fees always itemised
Model: Creators as creative team
Partners: TikTok + Meta

Best for	Brands that want creators matched on audience fit and commercial performance, not follower counts
Includes	Creator selection, negotiation, content, whitelisting, paid amplification and reporting
Proof	Ann Summers + TikTok Shop picked on results, not follower count

Start a brief →— no hidden mark-ups on talent.

PROOF

Numbers Over Opinions

Creator partnerships matched on audience fit and commercial performance. UGC amplified through paid. Every campaign tracked from brief to ROAS.

Tiktok Shop

eCommerce · Social Media · TikTok

+17mViews

3.14%CTR21% above benchmark

Tiktok Shop Summer Sale

Knickerbox

Low Budget · Social · Campaign

3.1mViews (Jan-Mar 25)

700kReach (Jan-Mar 25)

Life is Better in Knickerbox campaign

Ann Summers

Creator · Organic Social · Content

+1,700%Shares (vs previous period)

201%Clicks to Site (vs previous period)

Reigniting a British icon through bold, culture-first social

See every case study

OUR WORK · IN MOTION

WHAT CLIENTS SAY

Nice Things, Said By Smart People

We love OOB's sharp cultural insight and bold creative thinking. Their approach is fresh, relevant and perfectly aligned with our ambition.

Maria Hollins, CEOAnn Summers

OOB have a sharp eye for content in this fast-moving space. They know what works on social and apply that knowledge seamlessly across their clients. Their content is slick, engaging, and effective. On top of that, their team is a perfect cultural fit, making collaboration effortless.

Phil, Marketing ManagerBip

OOB have transformed our social presence in just a few months. Their ability to spot and leverage trends keeps our content fresh and engaging, and their work has truly elevated our brand. Working with them has been a pleasure, and I'm grateful for everything they've achieved so far.

Kunal, FounderNikura

RECENT WORK

Creator Campaigns That Moved Product

Creators picked on audience fit and commercial performance - never follower count. Strategy, talent, paid amplification and measurement under one roof.

SocialCreatorOrganic SocialContent

Ann Summers

Reigniting a British icon through bold, culture-first social

+1,700%Shares (vs previous period)
201%Clicks to Site (vs previous period)

SocialWellnessCreator

Artah

Proof-led influence, performance-led results.

20m+Viewsin 5 months
+260%Creatoraffiliates

SocialeCommerceSocial Media

Tiktok Shop

Tiktok Shop Summer Sale

+17mViews
3.14%CTR21% above benchmark

SocialHealthtechOrganic Social

Natural Cycles

Built a category-defining UK social presence.

22.5M+Viewsin 6 months
4.6MViewstop performing post

See every case study →

DISCIPLINES

What an influencer marketing agency owns

Strategy, creator selection, negotiation, content production, paid amplification and measurement — under one roof. Creators sit on the brief, not at the end of it.

Looking for the full picture?

See everything we do as a creator-led social media agency — strategy, content, paid, influencer, community and brand inside one team.

View the hub →

FAQS

Common Questions

Hire the influencer
agency that picks
creators on results.

ready when you are

Start a brief See our work

Also explore

Content Marketing Agency →The content engine that makes influencer content compound Paid Social Agency →Amplify creator content through paid to maximise reach Social Media Agency →Organic social strategy + community to surround the campaign

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Influencer Marketing Agency · London

The influencer marketing agency that picks creators on results.

Creator partnerships matched on audience fit and commercial performance — never follower counts. Whitelisting, paid amplification and reporting handled by the same team that picked the creator.

Start a brief →See our work

In-house creator network
TikTok + Meta partners
Global creator ops

Trusted by TikTok, Sonos, O'Neill and 198 other brands

Don't Take Our Word For It. Take Our Numbers.

the receipts ↓

01

200+

brands that stopped being boring

02

40

countries and counting

03

30+

awards and counting

04

6

agency partners

Why brands pick OOB

Our Own Brand (OOB) is a London social media agency, founded in 2018. We've worked with 200+ brands, including TikTok, Sonos, Ann Summers and O'Neill, and in 2026 we won two UK Social Media Awards.

At a glance

Influencer marketing · Sheet no. 04

Management: £5–15kper campaign · creator fees always itemised
Model: Creators as creative team
Partners: TikTok + Meta

Best for	Brands that want creators matched on audience fit and commercial performance, not follower counts
Includes	Creator selection, negotiation, content, whitelisting, paid amplification and reporting
Proof	Ann Summers + TikTok Shop picked on results, not follower count

Start a brief →— no hidden mark-ups on talent.

PROOF

Numbers Over Opinions

Creator partnerships matched on audience fit and commercial performance. UGC amplified through paid. Every campaign tracked from brief to ROAS.

Tiktok Shop

eCommerce · Social Media · TikTok

+17mViews

3.14%CTR21% above benchmark

Tiktok Shop Summer Sale

Knickerbox

Low Budget · Social · Campaign

3.1mViews (Jan-Mar 25)

700kReach (Jan-Mar 25)

Life is Better in Knickerbox campaign

Ann Summers

Creator · Organic Social · Content

+1,700%Shares (vs previous period)

201%Clicks to Site (vs previous period)

Reigniting a British icon through bold, culture-first social

See every case study

OUR WORK · IN MOTION

WHAT CLIENTS SAY

Nice Things, Said By Smart People

We love OOB's sharp cultural insight and bold creative thinking. Their approach is fresh, relevant and perfectly aligned with our ambition.

Maria Hollins, CEOAnn Summers

OOB have a sharp eye for content in this fast-moving space. They know what works on social and apply that knowledge seamlessly across their clients. Their content is slick, engaging, and effective. On top of that, their team is a perfect cultural fit, making collaboration effortless.

Phil, Marketing ManagerBip

OOB have transformed our social presence in just a few months. Their ability to spot and leverage trends keeps our content fresh and engaging, and their work has truly elevated our brand. Working with them has been a pleasure, and I'm grateful for everything they've achieved so far.

Kunal, FounderNikura

RECENT WORK

Creator Campaigns That Moved Product

Creators picked on audience fit and commercial performance - never follower count. Strategy, talent, paid amplification and measurement under one roof.

SocialCreatorOrganic SocialContent

Ann Summers

Reigniting a British icon through bold, culture-first social

+1,700%Shares (vs previous period)
201%Clicks to Site (vs previous period)

SocialWellnessCreator

Artah

Proof-led influence, performance-led results.

20m+Viewsin 5 months
+260%Creatoraffiliates

SocialeCommerceSocial Media

Tiktok Shop

Tiktok Shop Summer Sale

+17mViews
3.14%CTR21% above benchmark

SocialHealthtechOrganic Social

Natural Cycles

Built a category-defining UK social presence.

22.5M+Viewsin 6 months
4.6MViewstop performing post

See every case study →

DISCIPLINES

What an influencer marketing agency owns

Strategy, creator selection, negotiation, content production, paid amplification and measurement — under one roof. Creators sit on the brief, not at the end of it.

Looking for the full picture?

See everything we do as a creator-led social media agency — strategy, content, paid, influencer, community and brand inside one team.

View the hub →

FAQS

Common Questions

Hire the influencer
agency that picks
creators on results.

ready when you are

Start a brief See our work

Also explore

Content Marketing Agency →The content engine that makes influencer content compound Paid Social Agency →Amplify creator content through paid to maximise reach Social Media Agency →Organic social strategy + community to surround the campaign

The influencer marketing agency that picks creators on results.

Don't Take Our Word For It. Take Our Numbers.

Why brands pick OOB

Reigniting a British icon through bold, culture-first social

Proof-led influence, performance-led results.

Tiktok Shop Summer Sale

Built a category-defining UK social presence.

What an influencer marketing agency owns

Common Questions

Hire the influencer agency that picks creators on results.

The influencer marketing agency that picks creators on results.

Don't Take Our Word For It. Take Our Numbers.

Why brands pick OOB

Reigniting a British icon through bold, culture-first social

Proof-led influence, performance-led results.

Tiktok Shop Summer Sale

Built a category-defining UK social presence.

What an influencer marketing agency owns

Common Questions

Hire the influencer agency that picks creators on results.

Hire the influencer
agency that picks
creators on results.

Hire the influencer
agency that picks
creators on results.