What does a social media strategy include?

A full audit, competitor analysis, audience research, platform-by-platform content pillars, tone of voice guidelines, format strategy, posting cadence, and a roadmap tied to your business goals.

How long does it take to build a strategy?

Typically 3–4 weeks from kickoff. We invest time upfront in research so the strategy is built on real insight, not assumptions.

How do you measure whether the strategy is working?

We set clear KPIs from day one — engagement rate, reach, follower growth, click-through, conversion — and report against them monthly.

Social Media Strategy Agency

OUR WORK · IN MOTION

RECENT WORK

Hand-picked case studies where social strategy & positioning did the heavy lifting. Every metric is real.

See every case study →

FAQS

Things People Ask

Got A Brief?

let's make something incredible

Start a Conversation hello@ourownbrand.co

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OUR WORK · IN MOTION

RECENT WORK

Hand-picked case studies where social strategy & positioning did the heavy lifting. Every metric is real.

See every case study →

FAQS

Things People Ask

Got A Brief?

let's make something incredible

Start a Conversation hello@ourownbrand.co

Social strategy & positioning

Tiktok Shop Summer Sale

Ann Summers' social had been in decline for over a year. We took full creative ownership, reset everything, and turned it around. Now: five consecutive months of net positive growth, shares up 1,700% and clicks to site up 201%.

Things People Ask

Got A Brief?

Social strategy & positioning

Tiktok Shop Summer Sale

Ann Summers' social had been in decline for over a year. We took full creative ownership, reset everything, and turned it around. Now: five consecutive months of net positive growth, shares up 1,700% and clicks to site up 201%.

Things People Ask

Got A Brief?