The Challenge
CAT are one of the world’s most legendary heritage brands. Since 1925, they’ve been driving progress and helping customers build a better world through innovative products and services, and their CAT Precision range is no different.
Created for the office based professionals of the industrial sector, the product range is as sleek and chic as it is robust and durable.
Our location of choice was a brutalist style architectural loft in the heart of London: rugged and stylish. Textured concrete walls, hard edges and natural light created the perfect backdrop for the shoot, giving our eyewear the edge it needed to shine.
SS22 eyewear collection campaign shoot What We Did: Photo Hero film Behind the scenes (BTS)
Our Approach
SS22 eyewear collection campaign shoot What We Did: Photo Hero film Behind the scenes (BTS)
Client: Caterpillar
Client: Caterpillar
CAT are one of the world’s most legendary heritage brands. Since 1925, they’ve been driving progress and helping customers build a better world through innovative products and services, and their CAT Precision range is no different.
The Results
Created for the office based professionals of the industrial sector, the product range is as sleek and chic as it is robust and durable.
Our location of choice was a brutalist style architectural loft in the heart of London: rugged and stylish. Textured concrete walls, hard edges and natural light created the perfect backdrop for the shoot, giving our eyewear the edge it needed to shine.
