Meta, TikTok, LinkedIn, Pinterest, YouTube, Google (Search, Display, Shopping, Performance Max), and Snapchat.

What budget do I need?

We recommend at least £2,000–£5,000/month in ad spend for meaningful data and results. We'll be upfront about what's realistic.

Do you handle creative too?

Yes. Strategy, creative production, and media buying all under one roof — that's our competitive advantage.

PAID · SPECIALISM

Paid social strategy

Spend smarter, not just more

Paidend-to-end

Start a brief All paid

SCROLL FOR THE DETAIL

OUR WORK · IN MOTION

WHY PAID STRATEGY LANDS WITH US

Where Paid Social Strategy Fails

This is the plan, not the execution — audiences, channel mix, budget split and full-funnel architecture mapped before a penny is spent. Once the strategy is set, Campaign Management runs and scales it, and Asset Creation builds the creative it needs.

We're burning budget with nothing to show for it

Full paid audit before we spend a penny: account structure, attribution, targeting, creative testing approach. Fix the foundation first.

We can't tell which channel is working

Multi-touch attribution modelling from first click to checkout. We stop guessing and start measuring what's actually driving revenue.

Our targeting is too broad to be efficient

Audience architecture built from first-party data, lookalikes and psychographic overlays. Every £1 of media spend works harder.

No plan beyond next month's campaign

Annual paid social strategy with quarterly budgeting, seasonal planning and always-on architecture baked in.

THE APPROACH

How We
Do It

We build paid strategies from the ground up — starting with your goals and working backwards to the targeting, creative, and budget allocation that will get you there.

We analyse audience data, competitor activity, and historical performance to build a media plan that maximises every pound. Full funnel: awareness, consideration, conversion, retention.

Whether you're spending £1,000 or £100,000 a month, you get the same level of strategic rigour.

FAQS

Things People Ask

HOW WE BUILD PAID STRATEGY

Strategy Before Spend

Audit

Full account audit: attribution gaps, targeting inefficiencies, creative performance, budget allocation, competitor activity.

Plan

Annual paid strategy: channel mix, budget allocation by quarter, audience architecture, creative testing roadmap.

Budget

Media plan with forecasted ROAS targets, CPA benchmarks and scenario modelling across budget levels.

Execute & report

Strategy handed to paid team for execution with weekly optimisation rhythm and monthly strategic reviews.

WHAT YOU GET

The Paid Strategy Package

Paid account audit

Full diagnosis: attribution, structure, targeting, creative, budget — with priority fixes ranked.

Annual paid strategy

Channel mix, budget splits, seasonal calendar and testing roadmap.

Audience architecture

Segmented targeting stacks for prospecting, retargeting and retention.

Attribution framework

Multi-touch model tying social to commercial outcomes.

Budget modelling

Scenario planning across 3 investment levels with ROAS forecasts.

Quarterly strategy reviews

Standing review to reallocate budget and update channel mix.

PAID STRATEGY IN ACTION

Strategies That Scaled

See all social work →

RECENT WORK

Hand-picked case studies where paid social strategy did the heavy lifting. Every metric is real.

See every case study →

Make your ad spend mean something

let's talk about your project

Start a Conversation hello@ourownbrand.co

PAID · SPECIALISM

Paid social strategy

Spend smarter, not just more

Paidend-to-end

Start a brief All paid

SCROLL FOR THE DETAIL

OUR WORK · IN MOTION

WHY PAID STRATEGY LANDS WITH US

Where Paid Social Strategy Fails

We're burning budget with nothing to show for it

Full paid audit before we spend a penny: account structure, attribution, targeting, creative testing approach. Fix the foundation first.

We can't tell which channel is working

Multi-touch attribution modelling from first click to checkout. We stop guessing and start measuring what's actually driving revenue.

Our targeting is too broad to be efficient

Audience architecture built from first-party data, lookalikes and psychographic overlays. Every £1 of media spend works harder.

No plan beyond next month's campaign

Annual paid social strategy with quarterly budgeting, seasonal planning and always-on architecture baked in.

THE APPROACH

How We
Do It

We build paid strategies from the ground up — starting with your goals and working backwards to the targeting, creative, and budget allocation that will get you there.

We analyse audience data, competitor activity, and historical performance to build a media plan that maximises every pound. Full funnel: awareness, consideration, conversion, retention.

Whether you're spending £1,000 or £100,000 a month, you get the same level of strategic rigour.

FAQS

Things People Ask

HOW WE BUILD PAID STRATEGY

Strategy Before Spend

Audit

Full account audit: attribution gaps, targeting inefficiencies, creative performance, budget allocation, competitor activity.

Plan

Annual paid strategy: channel mix, budget allocation by quarter, audience architecture, creative testing roadmap.

Budget

Media plan with forecasted ROAS targets, CPA benchmarks and scenario modelling across budget levels.

Execute & report

Strategy handed to paid team for execution with weekly optimisation rhythm and monthly strategic reviews.

WHAT YOU GET

The Paid Strategy Package

Paid account audit

Full diagnosis: attribution, structure, targeting, creative, budget — with priority fixes ranked.

Annual paid strategy

Channel mix, budget splits, seasonal calendar and testing roadmap.

Audience architecture

Segmented targeting stacks for prospecting, retargeting and retention.

Attribution framework

Multi-touch model tying social to commercial outcomes.

Budget modelling

Scenario planning across 3 investment levels with ROAS forecasts.

Quarterly strategy reviews

Standing review to reallocate budget and update channel mix.

PAID STRATEGY IN ACTION

Strategies That Scaled

See all social work →

RECENT WORK

Hand-picked case studies where paid social strategy did the heavy lifting. Every metric is real.

See every case study →

Make your ad spend mean something

let's talk about your project

Start a Conversation hello@ourownbrand.co

Paid Social Strategy Agency | OOB

Paid social strategy

We're burning budget with nothing to show for it

We can't tell which channel is working

Our targeting is too broad to be efficient

No plan beyond next month's campaign

How WeDo It

Things People Ask

Audit

Plan

Budget

Execute & report

Paid account audit

Annual paid strategy

Audience architecture

Attribution framework

Budget modelling

Quarterly strategy reviews

Botaniq: Shooting sustainable eyewear

Eight Sleep: Breakthrough Social for Every Kind of Sleeper

Natural Cycles: Category-defining UK social presence

Caterpillar: Industrial-inspired eyewear campaign

Ann Summers: How we brought a British icon back into culture

TikTok Shop: Summer sale campaign 2025

Tiktok Shop Summer Sale

Make your ad spend mean something

Paid social strategy

We're burning budget with nothing to show for it

We can't tell which channel is working

Our targeting is too broad to be efficient

No plan beyond next month's campaign

How WeDo It

Things People Ask

Audit

Plan

Budget

Execute & report

Paid account audit

Annual paid strategy

Audience architecture

Attribution framework

Budget modelling

Quarterly strategy reviews

Botaniq: Shooting sustainable eyewear

Eight Sleep: Breakthrough Social for Every Kind of Sleeper

Natural Cycles: Category-defining UK social presence

Caterpillar: Industrial-inspired eyewear campaign

Ann Summers: How we brought a British icon back into culture

TikTok Shop: Summer sale campaign 2025

Tiktok Shop Summer Sale

Make your ad spend mean something

How We
Do It

How We
Do It