What's the difference between an ambassador and a one-off influencer?

An influencer is a paid post; an ambassador is a long-term relationship. Ambassadors genuinely use and champion your brand over months, build real credibility with their audience, and compound trust. One-offs spike; ambassadors stick.

How many ambassadors will the programme have?

It depends on your goals and category — we usually start with a focused tier of well-vetted advocates rather than a crowd. Quality and fit beat volume every time. We scale numbers as the rewards and tracking prove out.

Do you handle contracts, payments and rewards?

Yes. We source and vet ambassadors, manage onboarding and briefing, and run the tiered reward structure — gifting, commission, affiliate codes or cash, depending on the model. You get one clean point of contact instead of dozens of DMs to manage.

How does pricing work?

A monthly retainer covering sourcing, vetting, onboarding, briefing and performance tracking — plus a separate rewards budget for the ambassadors themselves, whether that's product, commission or affiliate payouts. We size both to the programme so the economics stay honest.

How do you measure whether it's actually working?

We track reach, engagement and — crucially — referral and affiliate conversions tied to each ambassador, so you see real revenue impact, not just content volume. Because these are long-term programmes, we ask for a meaningful minimum commitment to let the compounding show.

INFLUENCER · SPECIALISM

Ambassador Programmes

Long-term creator relationships that build genuine brand advocacy.

Influencerend-to-end

Start a brief All influencer

SCROLL FOR THE DETAIL

OUR WORK · IN MOTION

WHY AMBASSADOR PROGRAMMES UNDERDELIVER

The Ambassador Problems We Fix

Our ambassador programme is transactional, not relational

Long-form creator relationships with structured touchpoints, exclusive access and co-creation — not a monthly post-and-payment cycle.

We're signing ambassadors without a selection framework

Matching criteria built around audience overlap, category authority and real commercial fit — not who pitched themselves to us.

We can't measure ambassador impact beyond reach

Per-ambassador performance tracking: engagement quality, link conversion, brand sentiment and long-term advocacy metrics.

We have no programme structure — just a group chat

A full programme framework: onboarding, briefing cadence, exclusive touchpoints and milestone rewards built to keep ambassadors activated.

Ambassadors go quiet after the first month

Retention built in: exclusive access, co-creation and milestone rewards keep advocates active long after the novelty fades.

We can't tell an ambassador from a one-off influencer

Clear programme tiers and commercial terms that distinguish long-term advocates from campaign talent — and pay each accordingly.

THE APPROACH

How We
Do It

Long-term creator relationships that build genuine brand advocacy.

FAQS

Things People Ask

HOW WE BUILD AMBASSADOR PROGRAMMES

From Relationship To Revenue

Identify

Ambassador mapping: existing community advocates, micro-creators and aligned voices who already love the brand.

Recruit

Structured outreach with clear programme proposition — benefits, expectations, creative freedom and commercial terms.

Activate

Ongoing activation: exclusive briefs, product access, event invites, co-creation opportunities and monthly check-ins.

Scale

Programme scaling — expanding the cohort, tiering ambassadors by performance, and building referral loops into the model.

WHAT YOU GET

The Ambassador Programme Package

Programme framework

Selection criteria, onboarding flow, briefing cadence and reward structure.

Ambassador sourcing

Identification and vetting of 10–50 brand-aligned voices.

Briefing system

Monthly campaign briefs, always-on content expectations and creative guardrails.

Performance tracking

Per-ambassador reporting: reach, engagement quality, conversion and advocacy score.

Tier rewards structure

Milestone-based rewards that incentivise long-term advocacy, not one-off posts.

Quarterly programme review

Cohort optimisation: retain, develop or replace based on performance data.

Ambassador toolkit

Welcome packs, assets, codes and briefs that make advocacy effortless.

Referral & affiliate loops

Trackable codes and links that turn advocacy into measurable revenue.

AMBASSADOR PROGRAMMES IN ACTION

Communities That Compounded

See all social work →

Interested In Ambassador Programmes?

let's talk about your project

Start a Conversation hello@ourownbrand.co

INFLUENCER · SPECIALISM

Ambassador Programmes

Long-term creator relationships that build genuine brand advocacy.

Influencerend-to-end

Start a brief All influencer

SCROLL FOR THE DETAIL

OUR WORK · IN MOTION

WHY AMBASSADOR PROGRAMMES UNDERDELIVER

The Ambassador Problems We Fix

Our ambassador programme is transactional, not relational

Long-form creator relationships with structured touchpoints, exclusive access and co-creation — not a monthly post-and-payment cycle.

We're signing ambassadors without a selection framework

Matching criteria built around audience overlap, category authority and real commercial fit — not who pitched themselves to us.

We can't measure ambassador impact beyond reach

Per-ambassador performance tracking: engagement quality, link conversion, brand sentiment and long-term advocacy metrics.

We have no programme structure — just a group chat

A full programme framework: onboarding, briefing cadence, exclusive touchpoints and milestone rewards built to keep ambassadors activated.

Ambassadors go quiet after the first month

Retention built in: exclusive access, co-creation and milestone rewards keep advocates active long after the novelty fades.

We can't tell an ambassador from a one-off influencer

Clear programme tiers and commercial terms that distinguish long-term advocates from campaign talent — and pay each accordingly.

THE APPROACH

How We
Do It

Long-term creator relationships that build genuine brand advocacy.

FAQS

Things People Ask

HOW WE BUILD AMBASSADOR PROGRAMMES

From Relationship To Revenue

Identify

Ambassador mapping: existing community advocates, micro-creators and aligned voices who already love the brand.

Recruit

Structured outreach with clear programme proposition — benefits, expectations, creative freedom and commercial terms.

Activate

Ongoing activation: exclusive briefs, product access, event invites, co-creation opportunities and monthly check-ins.

Scale

Programme scaling — expanding the cohort, tiering ambassadors by performance, and building referral loops into the model.

WHAT YOU GET

The Ambassador Programme Package

Programme framework

Selection criteria, onboarding flow, briefing cadence and reward structure.

Ambassador sourcing

Identification and vetting of 10–50 brand-aligned voices.

Briefing system

Monthly campaign briefs, always-on content expectations and creative guardrails.

Performance tracking

Per-ambassador reporting: reach, engagement quality, conversion and advocacy score.

Tier rewards structure

Milestone-based rewards that incentivise long-term advocacy, not one-off posts.

Quarterly programme review

Cohort optimisation: retain, develop or replace based on performance data.

Ambassador toolkit

Welcome packs, assets, codes and briefs that make advocacy effortless.

Referral & affiliate loops

Trackable codes and links that turn advocacy into measurable revenue.

AMBASSADOR PROGRAMMES IN ACTION

Communities That Compounded

See all social work →

Interested In Ambassador Programmes?

let's talk about your project

Start a Conversation hello@ourownbrand.co

Brand Ambassador Programmes | OOB

Ambassador Programmes

Our ambassador programme is transactional, not relational

We're signing ambassadors without a selection framework

We can't measure ambassador impact beyond reach

We have no programme structure — just a group chat

Ambassadors go quiet after the first month

We can't tell an ambassador from a one-off influencer

How WeDo It

Things People Ask

Identify

Recruit

Activate

Scale

Programme framework

Ambassador sourcing

Briefing system

Performance tracking

Tier rewards structure

Quarterly programme review

Ambassador toolkit

Referral & affiliate loops

Botaniq: Shooting sustainable eyewear

Eight Sleep: Breakthrough Social for Every Kind of Sleeper

Natural Cycles: Category-defining UK social presence

Caterpillar: Industrial-inspired eyewear campaign

Ann Summers: How we brought a British icon back into culture

TikTok Shop: Summer sale campaign 2025

Interested In Ambassador Programmes?

Ambassador Programmes

Our ambassador programme is transactional, not relational

We're signing ambassadors without a selection framework

We can't measure ambassador impact beyond reach

We have no programme structure — just a group chat

Ambassadors go quiet after the first month

We can't tell an ambassador from a one-off influencer

How WeDo It

Things People Ask

Identify

Recruit

Activate

Scale

Programme framework

Ambassador sourcing

Briefing system

Performance tracking

Tier rewards structure

Quarterly programme review

Ambassador toolkit

Referral & affiliate loops

Botaniq: Shooting sustainable eyewear

Eight Sleep: Breakthrough Social for Every Kind of Sleeper

Natural Cycles: Category-defining UK social presence

Caterpillar: Industrial-inspired eyewear campaign

Ann Summers: How we brought a British icon back into culture

TikTok Shop: Summer sale campaign 2025

Interested In Ambassador Programmes?

How We
Do It

How We
Do It