Our ambassador programme is transactional, not relational
Long-form creator relationships with structured touchpoints, exclusive access and co-creation — not a monthly post-and-payment cycle.
Long-term creator relationships that build genuine brand advocacy.
Long-term creator relationships that build genuine brand advocacy.
Ambassador mapping: existing community advocates, micro-creators and aligned voices who already love the brand.
Structured outreach with clear programme proposition — benefits, expectations, creative freedom and commercial terms.
Ongoing activation: exclusive briefs, product access, event invites, co-creation opportunities and monthly check-ins.
Programme scaling — expanding the cohort, tiering ambassadors by performance, and building referral loops into the model.