Is Facebook actually still worth advertising on?

Yes — for most brands it's the most reliable performance channel in paid social. The audience is huge, skews older and higher-intent, and the ad targeting and retargeting are mature. The brands writing it off are usually the ones who never ran it properly.

Do you handle organic and paid, or just one?

Both, and we think they work best together. Organic content and community build the warm audiences and creative signals; paid scales what's proven. You can start with one, but the real gains come from running them as a single connected system.

What's included in a Facebook retainer?

Typically: content strategy and production, scheduling, community management across comments and messages, Group setup or management where relevant, and paid campaign build, optimisation and reporting. We scope it to your goals rather than selling a fixed package nobody fits.

How quickly will we see results?

Paid can show early signal within a few weeks once the pixel gathers data and creative starts testing. Organic and community are slower-burn — expect a few months to build genuine momentum. We're honest about the timeline upfront rather than promising overnight miracles.

Are Facebook Groups really worth the effort?

When they fit your brand, yes — a well-run Group is owned audience you don't rent from the algorithm. It drives loyalty, feedback and word-of-mouth. They take consistent moderation to stay healthy, which is exactly the bit we handle for you.

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CHANNEL · FACEBOOK

Facebook

Still the biggest platform on the planet

platform nativestrategy · content · paid

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Everyone loves declaring Facebook dead. Meanwhile it's still one of the largest gathering places humanity has ever built, and the people on it have wallets, mortgages and buying decisions to make. For brands chasing reach beyond the under-25s, Facebook is where you actually find the adults — and where intent quietly turns into revenue while your competitors look the other way.

We treat Facebook as a full-funnel machine, not a dumping ground for cross-posted Instagram leftovers. That means a proper organic content plan built for the feed, native video and link posts that don't get throttled, and a publishing rhythm that respects how people actually scroll. No reheated stock graphics — content with a point of view, made to earn the comment, the share and the click.

Community is where Facebook still genuinely wins. We build and run Groups that give your audience a reason to show up — moderated, alive, and on-brand — plus day-to-day community management across comments, messages and reviews. We'll work Marketplace where it fits the offer, and turn passive followers into a warm audience you can actually talk to and sell to.

On paid, this is where we earn our keep. We plan and run campaigns through Meta Ads Manager, lean on Advantage+ shopping and placements where the machine learning genuinely outperforms, and build the pixel-and-Conversions-API tracking backbone properly. Facebook is the retargeting engine of paid social — the layer that catches everyone TikTok and Instagram warmed up and converts them.

Our method is unglamorous on purpose: tight audience structure, creative built to be tested not admired, and a feedback loop between organic signal and paid spend so the budget compounds instead of leaking. We watch cost per result, not vanity reach, and kill what doesn't work fast.

A specialist approach wins here because Facebook is deceptively deep — Groups, Marketplace, Advantage+, audience overlap, attribution windows. Generalists run boosted posts and call it strategy. We run the platform like the performance channel it actually is, plugged into the rest of your social so nothing works in isolation.

Make Facebook work harder for your brand

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