Reddit Statistics 2026: Users, Subreddits & Revenue

Introduction 

Reddit calls itself “the front page of the internet,” and the description fits.

With millions of communities covering everything from science to memes, Reddit harnesses the wisdom (and humour) of the crowd like no other platform.

The numbers below reveal how this unique forum continues to grow and why it remains a vital hub for online discussion.

Quick Summary ✅

• Reddit is the internet’s largest forum‑style social network, allowing users to create and participate in topic‑based communities.
• In 2025, Reddit continued to grow steadily following its March 2024 IPO.
• The platform reported 116 million daily active users in Q3 2025 and 443.8 million weekly active users.
• DemandSage estimates 1.21 billion monthly active users, though Reddit itself hasn’t officially reported an MAU figure.

Key Reddit Statistics 📈

These figures underline Reddit’s global reach and provide context for the UK market. With a high ad‑reach rate and heavy daily usage, UK marketers can tap into a deeply engaged audience.

User Base & Activity

Daily and weekly users

• Reddit’s daily active users grew from 57.5 million in 2022 to 116 million in Q3 2025, representing a 102 % increase over three yearsbacklinko.com.
• Weekly active users increased from 365 million in Q3 2024 to 443.8 million in Q3 2025.
• Around 44.48% of daily users are located in the U.S., while the remaining 55.52% are international.

Monthly and regional users

• DemandSage estimates 1.21 billion monthly active users, projecting growth to 1.36 billion by 2025.
• According to Semrush, the U.S. accounts for 394 million monthly unique visitors, followed by India (64.1 million) and the U.K. (53.9 million).

Subreddits & Content

• Total subreddits: Over 2.2 million communities exist; about 100,000-138,000 are considered active.
• Largest communities: r/announcements (263 million members), r/funny (54.5 million), r/AskReddit (43.9 million), r/gaming (39 million), r/aww (35 million), and r/worldnews (34 million).
• Posts and comments: Forecasts indicate 616 million posts and 3.14 billion comments published in 2025, up from 550 million posts and 2.72 billion comments in 2024.
• Average time on app: U.S. users spend about 30 minutes per day, with 52% of time on post pages, 26% on the main feed, 15% on video feeds/profiles/search and 7% browsing subreddits. 

Demographics

• Gender: 61.2% male vs. 37.8% female.
• Age (U.S.): 44% of users are 18-29, 31% are 30-49, 11% are 50-64, and 3% are 65+. 
• Usage reasons: 72% of US users use Reddit for entertainment, 43% for news, 17% for brand/company information and 8% to strengthen professional networks.

Revenue & Monetisation

• Advertising revenue: Reddit generated $1.011 billion in ad revenue in 2024.
• Premium subscriptions: Premium subscriber revenue was about $27.79 million in 2024 and is forecasted to reach $32.07 million in 2025.
• Total revenue: Overall revenue increased from $666.7 million in 2022 to $804 million in 2023 and $1.3 billion in 2024.

Mobile App Usage

• In the first nine months of 2025, Reddit’s mobile apps were downloaded 26.5 million times, down from 31.8 million installs during the same period in 2024.
• Only 7% of Reddit users open the app daily, far lower than other social platforms like TikTok (32%) and Instagram (43%).

✨ OOB’s Thoughts ✨

Reddit is a global community of real people sharing real problems (and solutions), broken down into a massive network of community niches.

It’s also one of Google’s most cited sources, and ChatGPT’s second largest source of truth after Wikipedia – aka a huge opportunity for marketers. 

But you have to do it right. Reddit rewards participation and hates self-promotion, so the usual marketing approach won’t work here. You have to be in it for the long game. The golden role is to be a participator 90% of the time, and a promoter 10%. When you do find a natural way to suggest your product or service, position it as a solution you just happen to have, not the sole reason you’re interested in helping.

Conclusion

Reddit’s community‑driven model has proven resilient, delivering steady growth in daily and weekly users despite heavy competition. As the platform continues to diversify revenue through advertising and premium subscriptions, marketers should consider engaging with niche communities (subreddits) to reach highly targeted audiences. However, the relatively low share of daily app openers suggests that Reddit remains a platform for deep dives rather than quick daily check‑ins. 

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Sources

• demandsage.com
• backlinko.com
• sociallyin.com
• cropink.com