-CCy0IUJ0bfvN5VgUHVy1KammUOMDh8.webp&w=3840&q=75)
Key Takeaways
- Reddit has 130.3 million daily active users (daily active uniques, Reddit Q2 2026 results, July 2026).
- 514.6 million people use it every week (Reddit, Q2 2026). Reddit doesn’t publish monthly users, so any “1 billion+ MAU” figure is a third-party estimate.
- Reddit made $2.2 billion in revenue in 2025, up 69%, and $2.1 billion of it came from ads (Reddit full-year 2025 results, February 2026).
- 60% of UK adults online visited Reddit in May 2025, up from 48% a year earlier. That makes it the UK’s fourth most-visited social platform, ahead of TikTok (Ofcom, Online Nation 2025).
- DataReportal puts Reddit’s UK ad reach at 45.8 million, up 148% in a year. That jump most likely reflects a change in measurement rather than real growth (Digital 2026 UK, October 2025 data).
- Our take: Reddit is where people go to check whether your ad was telling the truth. Turn up as a useful member of the thread, not a brand with a megaphone, or don’t turn up.
Introduction
Reddit calls itself “the front page of the internet,” and the description fits.
With millions of communities covering everything from science to memes, Reddit harnesses the wisdom (and humour) of the crowd like no other platform.
The numbers below reveal how this unique forum continues to grow and why it remains a vital hub for online discussion.
Key Reddit Statistics 📈
Metric | Statistic | Source |
|---|---|---|
Daily Active Users (DAU) |
| |
Weekly Active Users (WAU) |
| |
Monthly Active Users (MAU) |
For the UK, Ofcom found that 60% of adults online visited Reddit in May 2025, up from 48% a year earlier. That makes it the fourth most-visited social platform, ahead of TikTok (ofcom.org.uk). Visits are short, though: about 4 minutes a day. DataReportal puts Reddit’s UK ad reach at 45.8 million, 65.7% of the population, up 148% in a year (datareportal.com, Digital 2026 UK). Treat that jump with care. It most likely reflects a change in how the figure is measured, not 27 million Brits discovering Reddit at once.
User Base & Activity
Daily and weekly users
- Reddit’s daily active users have more than doubled, from 57.5 million in 2022 (backlinko.com) to 130.3 million in Q2 2026 (Reddit Q2 2026 results).
- Weekly active users reached 514.6 million in Q2 2026, up from 471.6 million in Q4 2025 (Reddit Q2 2026 results).
- In Q2 2026, 53.2 million daily users were in the US and 77.1 million were international, so about 59% now come from outside the US.
Monthly and regional users
- Reddit doesn’t publish monthly users. DemandSage estimates 1.21 billion, but treat it as a model rather than a count.
- In the UK, Ofcom counted 29.4 million adult visitors in May 2025, up 28% on the year. Reddit reached 71% of 18 to 24-year-olds online and 66% of 35 to 44s (ofcom.org.uk).
Subreddits & Content
- Total subreddits: Over 2.2 million communities exist; about 100,000-138,000 are considered active.
- Largest communities: r/announcements (263 million members), r/funny (54.5 million), r/AskReddit (43.9 million), r/gaming (39 million), r/aww (35 million), and r/worldnews (34 million).
- Posts and comments: Forecasts indicate 616 million posts and 3.14 billion comments published in 2025, up from 550 million posts and 2.72 billion comments in 2024.
- Average time on app: U.S. users spend about 30 minutes per day, with 52% of time on post pages, 26% on the main feed, 15% on video feeds/profiles/search and 7% browsing subreddits.
Demographics
- Gender: 61.2% male vs. 37.8% female.
- Age (U.S.): 44% of users are 18-29, 31% are 30-49, 11% are 50-64, and 3% are 65+.
- Usage reasons: 72% of US users use Reddit for entertainment, 43% for news, 17% for brand/company information and 8% to strengthen professional networks.
Revenue & Monetisation
- Advertising revenue: Reddit generated $2.1 billion in ad revenue in 2025, up 74% (Reddit Q4 2025 results).
- Premium subscriptions: Premium subscriber revenue was about $27.79 million in 2024 (DemandSage estimate).
- Total revenue: Overall revenue increased from $666.7 million in 2022 to $1.3 billion in 2024 and $2.2 billion in 2025 (Reddit Q4 2025 results).
Mobile App Usage
- In the first nine months of 2025, Reddit’s mobile apps were downloaded 26.5 million times, down from 31.8 million installs during the same period in 2024.
- Only 7% of Reddit users open the app daily, far lower than other social platforms like TikTok (32%) and Instagram (43%).
✨ OOB’s Thoughts ✨
Reddit is a global community of real people sharing real problems (and solutions), broken down into a massive network of community niches.
It’s also one of Google’s most cited sources, and ChatGPT’s second largest source of truth after Wikipedia – aka a huge opportunity for marketers.
But you have to do it right. Reddit rewards participation and hates self-promotion, so the usual marketing approach won’t work here. You have to be in it for the long game. The golden role is to be a participator 90% of the time, and a promoter 10%. When you do find a natural way to suggest your product or service, position it as a solution you just happen to have, not the sole reason you’re interested in helping.
For context on how Reddit compares with the rest of the market, see our guide to UK social media statistics.
Conclusion
Reddit’s community‑driven model has proven resilient, delivering steady growth in daily and weekly users despite heavy competition. As the platform continues to diversify revenue through advertising and premium subscriptions, marketers should consider engaging with niche communities (subreddits) to reach highly targeted audiences. However, the relatively low share of daily app openers suggests that Reddit remains a platform for deep dives rather than quick daily check‑ins.
Looking to find a social media agency?
We’re Our Own Brand (OOB), a London-based, globally fluent social media agency turning brands into cultural icons. From social media management and bespoke content creation to influencer campaigns and paid strategy, we deliver content people talk about, share, remix and remember. Trusted by the world’s boldest brands, from TikTok to Ann Summers, we create scroll-stopping work that moves culture and drives results. Built for now. Obsessed with what’s next.
Explore our social media marketing services here 💫
Sources
- demandsage.com
- backlinko.com
- sociallyin.com
- cropink.com
Want a team to make this happen for your brand? OOB is a full-service social media agency in London, with strategy, content, paid and community under one roof.
This one's on us.
OOB is a social media agency. If this sparked something, let's talk.
