OOB Labs · Free tool
The Bravery Index reads any public Instagram account’s last 30 posts and scores how distinctive its voice is, from category wallpaper to a confident, brave brand. It’s a provisional read, it’s free, and we’ll email you the report.
Most brands score lower than they expect. That’s not a problem. It’s the gap between how brave you think you are and how the feed actually reads. See where yours really lands →
You don’t need the tool to feel it, but these are the tells:
If three of those land, your Instagram content is probably reading as too safe. The score tells you by how much.
You can buy reach. You can’t buy being remembered. Content that looks like everyone else’s stays invisible, however much budget you throw at it. Distinctive is the content that gets saved, sent, screenshotted and ripped off. Brave isn’t reckless. It’s the confidence to sound like one brand instead of the whole category.
The Bravery Index is a free Instagram content scorecard. Paste a public handle and it reads the account’s recent posts, around 30, and scores one thing: how much the feed could only be yours. Not how polished, not how many likes. Whether a stranger could name the brand with the logo gone. You get a number from 0 to 100 and a short read on where the voice sits, emailed over. It reads only what’s public, so it’s a sharp first look, not the full teardown.
Enter a handle, get your Bravery Index by email. Free, one report, no card.
Get my Bravery Index →Already know you need the full picture? See Thumbprint →
