Key Takeaways
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2026 Instagram Feature Updates
2026 is shaping up to be another defining year for Instagram, as Meta continues to evolve the platform at pace.
May 2026 Update: AI creator labels
- Meta is encouraging creators who frequently post AI content to add an AI creator label to their account
- The feature appears in creators' profiles and alongside their posts and Reels elsewhere in the app
- However, adding the label is optional, meaning users are still likely to come across AI content with the more vague "AI info" label or no label at all
April 2026 Update: Affiliate links live in Reels
- Creators can now add affiliate links directly to Reels using the “Add Products” option
- Creators can tag up to 30 products per video
- Previously, the affiliate model required creators to route audiences out of the app via bio links or third party platforms
March 2026 Update: Carousel reordering
- In March, Instagram confirmed that users can now reorder photos and videos in published carousel posts
