ZAGG: Slick social for tech accessories

The Brief ZAGG came to us with tired social channels in need of some social-first love and TLC. Their in-house team couldn’t keep up with the content demand, so they sought our creative expertise to create thumb-stopping, engaging and innovative organic social content that showcased their incredible products and engaged audiences.

The Client ZAGG is a powerhouse in the mobile and tech accessories space, offering award-winning products to a global audience. From groundbreakingly tough phone cases, screen protection and power management solutions, to mobile keyboards, personal audio and more, they’re an innovative disruptor brand on a mission to protect what matters most.

What We Did We began by immersing ourselves in ZAGG’s world – from their visual and verbal brand identity, to identifying their unique selling points, target market and conducting thorough competitor research. While many competitor brands leaned towards ultra-aesthetic and extreme adventure themes, we spotted a gap: appealing to the everyday user. ZAGG has a product for everyone – whether you’re an on the go fashionista, a busy mom, or an adventurous mountain biker, ZAGG’s range protects your tech better than anyone else.

We aimed to make ZAGG’s brand fun, approachable and aesthetically pleasing to a wide audience. The cornerstone of our approach is centred around the idea that our phones are, typically, one of the most important things in our life. They hold access to our bank accounts, precious memories and allow us to contact the people we love the most.

With this in mind, we created high-end, super relatable, organic-social-first content that plays into current trends. We use creative editing tricks to extend the reach of each piece while showcasing the innovative features and materials of ZAGG’s products.

The Brief ZAGG came to us with tired social channels in need of some social-first love and TLC. Their in-house team couldn’t keep up with the content demand, so they sought our creative expertise to create thumb-stopping, engaging and innovative organic social content that showcased their incredible products and engaged audiences.