The Elements Music: Brand authority for the original music partner

The Client You’ve most likely heard something created by The Elements even if you haven’t heard their name before. With an established background in major-label record production, they create original music for some of the world’s biggest brands as well as being an official TikTok custom music and sound partner.

The Brief Here at OOB, we’re music fanatics

From glam rock to country to J-pop, seriously, we’re obsessed. So when LA/London based music for media company The Elements Music approached us to partner up on social media strategy, we leapt at the chance.

As a team, they had previously struggled with creating consistent and engaging content that reflected their company personality or their high profile in the industry across socials. The challenge we were faced with was maintaining a showcase of their work and press coverage while at the same time presenting the team behind it all in a slick, engaging and approachable way.

What We Did We worked closely with The Elements in the ideation, planning and execution of short-form video content. Together, we created “Sync School,” an educational series for TikTok and Instagram, hosted by creative producers Scott Coleman and Gareth Smith. The result was a highly engaging and valuable on-going series which continues to garner tens of thousands of views, starting important conversations in the sync music space and boosting The Elements profile within the industry.

Alongside our short-form media strategy, we wanted to create a uniform social presence for The Elements across all platforms that felt truly bespoke to them. Using their brand-spanking new rebrand, we designed a set of custom templates which pulled together their cool yet best-in-class persona.

Our success has been meaningful, resonating with the right audiences in the right territories. We look forward to continuing our partnership with The Elements, further exploring thought leadership pieces and continuing to nurture our presence on social.