The Challenge
The Brief Based in the US, VirtuAll is on a mission to streamline experiences for both medical practitioner and patient, providing a fast and elegant way to meet, speak and assess. They provide a secure software platform, offering practitioners more options and flexibility than ever before.
The Solution We created a beautifully slick and approachable identity which reflects the user’s streamline experience that also embodies the brand’s simplicity. We crafted a warm, engaging and human tone of voice to guide users with safety and confidence.
We enjoyed playing with words and alluding not only to the virtual nature of the product, but bringing the best out of VirtuALL’s clients, using everyday language to relate to everyday people.
Our Approach
Clean, efficient and functional
Tick boxes using shapes from the logo roundel also give a nod back to the overall brand styling. The main logo mark we created is clean and elegant, giving a nod to the shape of a tick subtly communicates ease of use, efficiency and productivity, whilst the circle curates a further sense of balance and harmony.
When it came to the design and development of their website, we wanted to convey both the simplicity and contemporary nature of the brand. Clean, efficient and functional, we built a website that practitioners can easily use to manage multiple patients and treatment requests.
What we did: Brand creation (elegant, beautifully simple, slick, sophisticated, approachable, contemporary) Website design and development UI (User Interface) design Tone of voice and messaging creation
The Results
Tick boxes using shapes from the logo roundel also give a nod back to the overall brand styling. The main logo mark we created is clean and elegant, giving a nod to the shape of a tick subtly communicates ease of use, efficiency and productivity, whilst the circle curates a further sense of balance and harmony.
