28.06.2025

Your Guide to the Best Social Media Agency in the UK 2025

Q: How do I choose the right social media agency for my brand?

Begin by defining your brand’s goals — content creation, community management, influencer marketing, or paid social campaigns. Then review the agency’s portfolio, social media case studies, and client testimonials. Top-rated UK social media agencies also offer transparent reporting, data-driven insights, and a clear understanding of your industry. Look for an agency with a proven track record and creative flair.

Q: What industries do social media agencies typically work with?

Social media agencies cater to industries like e-commerce, fashion, technology, hospitality, nonprofits, and purpose-driven brands. The best agencies tailor their strategies to meet specific business goals and audience needs.

Q: How do social media agencies measure success?

Success is measured through engagement rates, follower growth, website traffic, conversions, and ROI. Top agencies track performance using advanced analytics and align KPIs with your business goals to ensure measurable results.

Q: How much does it cost to hire a social media agency in the UK?

Costs vary based on scope, campaign goals, and agency reputation. Some agencies offer affordable packages for startups, while others specialise in large-scale campaigns. Top social media agencies UK ensure value for your investment through data-backed results and creative campaigns. For tailored pricing, contact the agency directly.

Q: Can a social media agency help with branding?

Yes. Many leading agencies specialise in both social media and branding, ensuring your visual identity and messaging stay consistent across platforms. This dual expertise helps brands connect authentically with their audience and build stronger relationships.

Q: What are the top social media trends in the UK for 2025?

In 2025, key social media trends include AI-powered content creation, short-form video dominance, authentic influencer partnerships, community-first marketing, and social commerce growth. Leading agencies help brands leverage these trends to stay ahead and drive engagement.

19 min read by Richard Williams

Table of Contents

In 2025, navigating the social media marketing landscape is crucial for businesses who want to relate to their audiences/ Choosing one of the top social media marketing agencies in the UK ensures your brand not only meets but exceeds its social potential. From building bold brand presences to creating scroll-stopping content that drives measurable results, these agencies lead the charge.

With over 56.2 million active users spending nearly 2 hours daily on social platforms, showing up on social media with authenticity and personality is a non-negotiable.

Here’s our expertly curated list of the top social media agencies in the UK to help your brand achieve extraordinary success.

TL;DR: The Top 5 Social Media Agencies in the UK 2025

Our Own Brand (OOB) – The Trendsetters
Based in London, OOB creates viral campaigns and authentic brand engagement through a trend-led, humanistic approach to social. Known for thumb-stopping content, they combine social media expertise with best in class branding and production to maximum impact on social. They are also finalists in the UK Social Media Awards 2025
OK COOL – The Innovators
OG partner to TikTok, this leading global agency keeps its finger on the pulse of the next social trends, delivering avant-garde campaigns that spark conversations and resonate with audiences.
We Are Social – The Global Titans
With a team of over 1,000 creatives worldwide, We Are Social blends cultural intelligence and storytelling for high-profile clients like Netflix and Adidas.
Born Social – The Future-Forward Creatives
A B Corp-certified agency, Born Social focuses on purpose-driven campaigns that align brands with social and environmental impact.
Social Chain – The Viral Visionaries
Known for trend-savvy campaigns, Social Chain excels at creating viral content and managing over 80 million followers across platforms.

What Makes a Top Social Media Marketing Agency?

The social media landscape is loud and competitive, with agencies claiming to be the best. But what sets apart the top social media agencies in the UK? At OOB, we value more than surface-level gloss: we dig deep to uncover the traits that make these agencies stand out.

Here’s what to expect when partnering with a leading agency:

Results You Can Trust: They deliver proven wins beyond vanity metrics, growing bottom lines alongside loyal tribes on social media.
Content That Breaks the Mold: They thrive on trends and bold ideas and know how to make them work for your brand.
Stellar Client Retention Rates: Long-standing relationships signal consistent value delivery.
Communication That’s Seamless: Top agencies pride themselves on proactive, transparent communication.
Effort That Exceeds Expectations: Going above and beyond is their standard 🏅

When searching for the top social media agencies in the UK, trust your gut. The right agency will feel like a natural extension of your team.

Benefits of Hiring a Social Media Agency in the UK

For businesses navigating the digital landscape, partnering with one of the top social media agencies in the UK offers plentiful advantages:

💡 Access Specialised Expertise: Social media is ever-evolving and agencies bring focused knowledge, creative expertise and proven strategies that deliver. They do the hard work so you don’t have to!
✨ Stay Ahead of Trends: Agencies have their fingers on the pulse of the latest algorithm changes and social media updates, keeping your brand ahead of the curve.
⏰ Save Time and Resources: Free yourself from the complexities of managing social platforms so you can focus on growing your business.
🔮 Creative Solutions That Shine: With fresh ideas and innovative content, agencies craft strategies that help your brand stand out in a crowded digital space.
🚀Data-Driven Results: Advanced tools and analytics allow agencies to measure performance, refine strategies and ensure your campaigns deliver.
📈 Scalable Strategies: Whether you’re launching a new product or expanding into new markets, agencies offer flexibility to scale efforts based on your unique needs.

The Top 5 Social Media Agencies in the UK 2025

1. Our Own Brand (OOB) – The Trendsetters 🪐

Born in 2018, OOB is an award winning social-first creative agency. They specialise in all things social media, branding and production. Through a trend-led, humanistic approach to social, they deliver viral thumb-stopping campaigns, content and authentic brand engagement. They combine social media expertise with best in class branding and production to create maximum impact. OOB truly understands how a brand should adapt to social in every aspect, ensuring consistency and impact across all channels.

Why OOB Stands Out: 🚀

Top-rated social media agency: OOB has 40+ verified 5-star reviews on Clutch, the leading global platform for agency reviews – a testament to our results and client satisfaction.
Social-first experts: We’re social natives with a trend-led, humanistic approach that consistently delivers thumb-stopping campaigns.
Best-in-class production & design: Our standout production and design-driven storytelling create bold, eye-catching brand experiences that drive measurable results.
Proven performance: Demonstrable success across key platforms – from Instagram, TikTok and Threads to emerging channels – with impressive growth and conversion metrics showcased in client case studies.
Strategic excellence: We don’t just chase trends – we build strategic, scalable social ecosystems that align with your brand and business goals.
Key Clients: SONOS, Tiktok, Knickerbox, Indomie, ZAGG

Ready to work with one of the top social media agencies in the UK? Explore our social media case studies and services, or get in touch today to discover how we can elevate your brand.

2. OK COOL – The Innovators 💫

OG partner to TikTok, this leading global agency keeps its finger on the pulse of the next social trends, delivering avant-garde campaigns that spark conversations and resonate with audiences.

Key Highlights:

Avant-garde campaigns that stand out in crowded feeds
Partner to some of the world’s biggest brands and platforms
Social wizardry across platforms like Instagram and TikTok
A knack for creating viral, conversation-starting content

3. We Are Social – Global Titans of Creativity 🌎

With over 1,000 creatives worldwide, We Are Social combines cultural intelligence with storytelling to deliver impactful campaigns for clients like Adidas and Netflix.

What They Offer:

A people-first approach that prioritises authentic engagement
Comprehensive services, from influencer campaigns to storytelling
Extensive experience with high-profile clients

4. Born Social – The Future-Forward Creatives 👀

This B Corp-certified agency specialises in purpose-driven campaigns for brands like Uber and Tinder, balancing creativity with societal impact.

Why They Shine:

Purpose-driven campaigns aligned with social and environmental impact
Diverse client portfolio showcasing adaptability across industries

5. Social Chain – The Viral Visionaries 📲

Known for tapping into cultural trends, Social Chain creates innovative campaigns that dominate the digital space.

Key Strengths:

Expertise in trend integration, ensuring content resonates
Managing over 80 million followers for unparalleled content distribution

Why Choose One of the Top Social Media Agencies in the UK?

In today’s fast-paced digital world, partnering with one of the top social media agencies in the UK is vital for success. Here’s why:

Expertise You Can Rely On: From trend spotting to platform specific strategies, they bring unparalleled knowledge
Creative Brilliance: Tailored campaigns that capture attention and drive engagement
Data-Driven Decisions: Every post, ad, and strategy is backed by analytics for measurable results
Scalability for Growth: The best agencies grow with your brand, providing solutions for any challenge

Choosing one of the top social media agencies is a strategic partnership that will fuel your brand’s growth.

Key Factors When Choosing a Social Media Agency

Choosing one of the top social media agencies is a strategic decision that can define your brand’s success. Here’s what to prioritise:

Industry Expertise: An agency with a proven track record in your sector understands your audience and knows how to connect with them
Their Own Social Media Presence: Does the agency practise what they preach? A strong, well-managed social presence is a testament to their expertise
Creativity and Innovation: Look for bold ideas and unique campaigns that make your brand stand out
Client Success Stories: Case studies and testimonials reveal how effectively an agency delivers results
Transparent Communication: Clear reporting and proactive updates ensure a seamless partnership
Analytics Expertise: Ensure the agency provides actionable insights and detailed reporting to continuously optimise your campaigns
Adaptability: Social media is dynamic: your agency should be equally agile in pivoting strategies to stay relevant

Want to see what social can truly do for your business? Partner with one of the top social media agencies in the UK today and watch your brand thrive.

Contact Our Own Brand to get started ✌️

Frequently Asked Questions (FAQs)

1. What does a social media marketing agency do?

A social media marketing agency helps businesses manage and grow their online presence across platforms like Instagram, TikTok, LinkedIn, and Facebook. Agencies develop social media strategies, produce creative content, manage communities, and run targeted social media advertising campaigns.

By partnering with one of the top social media agencies in the UK, your brand can drive measurable growth, increase engagement, and build an authentic online community.

2. How do I choose the right social media agency for my brand?

Begin by defining your brand’s goals — are you seeking content creation, community management, influencer marketing, or paid social campaigns? Then review the agency’s portfolio, social media case studies, and client testimonials. Top-rated UK social media agencies also offer transparent reporting, data-driven insights, and a clear understanding of your industry. Look for an agency (like OOB) with a proven track record and creative flair.

3. What industries do social media agencies typically work with?

Social media agencies cater to a wide range of industries, from e-commerce and fashion to technology and hospitality. Leading agencies like OOB also work with nonprofits and sustainable brands, showcasing their versatility. No matter the sector, the best social media agencies in the UK tailor their strategies to meet specific business goals and audience needs.

At OOB, we also proudly partner with nonprofits and purpose-driven brands. Regardless of industry, top agencies tailor strategies to your unique business goals and audience needs.

4. Why should I hire a social media agency instead of managing it in-house?

Hiring a social media agency brings specialised expertise, saving your team time and resources. Agencies stay ahead of trends and algorithms, using advanced tools to deliver impactful campaigns. The top social media agencies UK bring a creative edge that can set your brand apart while providing scalability as your needs evolve.

Hiring a social media marketing agency gives you instant access to expert strategy, creative content production, and the latest trends. Agencies like OOB stay ahead of evolving trends, platform algorithms and use advanced tools to maximise campaign impact. You also save valuable time while benefiting from scalable solutions tailored to your brand’s growth.

5. How do social media agencies measure success?

Success is measured through metrics like engagement rates, follower growth, website traffic, conversions and ROI. Top agencies use detailed analytics to track performance and provide actionable insights. They also align KPIs (Key Performance Indicators) with your business goals, ensuring measurable outcomes that matter to your brand.

6. How much does it cost to hire a social media agency in the UK?

Costs vary based on the scope of services, campaign goals, and agency reputation. Some agencies offer affordable packages for startups, while others specialise in high-budget campaigns for global brands. Partnering with one of the top social media agencies UK ensures you get value for your investment through data-backed results and creative campaigns.

For tailored pricing, contact OOB for a personalised proposal.

7. Can a social media agency help with branding?

Yes! Many leading agencies, such as OOB, specialise in both social media and branding. They ensure your visual identity and messaging are consistent across platforms, enhancing your overall brand presence. This dual expertise helps your brand connect more authentically with its audience.

See how our branding and social media case studies have helped clients create authentic, high-impact brand experiences.

8. What are the top social media trends in the UK for 2025?

In 2025, the UK social media landscape is evolving rapidly. Here are some of the key trends that top social media agencies are helping brands leverage:

AI-powered content creation: More brands are embracing AI tools to personalise content and enhance customer experiences. The most effective agencies combine AI with human creativity to deliver standout campaigns.

Short-form video dominance: Platforms like TikTok, Instagram Reels, and YouTube Shorts continue to drive engagement. Leading agencies are building video-first strategies to help brands stay competitive.

Authentic influencer partnerships: Audiences want authenticity. Brands are shifting towards genuine collaborations with creators to build trust and loyalty.

Community-first marketing: Building loyal online communities – especially on platforms like LinkedIn and niche social groups — is now a top priority for many UK brands.

Social commerce growth: With platforms like Instagram and TikTok Shop, social commerce is booming. Top agencies are helping brands optimise content for both engagement and conversion.

Partnering with one of the top social media agencies in the UK can help your brand stay ahead of these trends and maximise impact in 2025.

28.06.2025