The Challenge
Introduction Cell Evolution, a new supplements brand, approached us with a vision that initially comprised only a brand name and logo concept. Their aspiration was to craft a brand that would encompass inclusivity, scientific authority, and accessibility for individuals at every stage of their fitness journey.
Challenges and Objectives The primary challenges for this project were to bring to life the brand’s essence of inclusivity, knowledge-driven insights, and approachability while also ensuring it could effectively compete in the market. Our mission was clear: establish an identity that would resonate with a wide range of consumers and communicate the brand’s commitment to science and quality.
Our Approach
Creating a Brand Universe
Our Approach We commenced the project by conducting an integrated workshop and deep exploration of design concepts that aligned with Cell Evolution’s core objectives. We knew this needed to be a memorable brand that stood out in busy marketplaces, with a fresh and unique feel to it.
With the chosen direction in mind, we developed the brand’s visual and verbal identity. This encompassed the creation of a new logo, a bespoke typeface, a distinctive colour palette, carefully curated image references, and a bold messaging framework to match.
We created innovative product packaging that embodied the brand’s essence from digital to physical, delivering a lux feel at every turn. We then created striking 3D renders of the bottles to bring the products to life in the digital world.
Finally, we turned our attention to the website. We opted for the creation of a slick Shopify store to provide an intuitive platform for customers to explore Cell Evolution’s product range and purchase for themselves. Clever animations and calls to action take users on a journey through the Cell Evolution brand values, ethos, and product range, delivering a slick and sophisticated route to checkout.
