The Challenge
The Brief The founders at Pure Glow Beauty want to do two things: create clean, cruelty-free beauty products, and to absolutely own the indie skincare space. Enter team OOB.
The Solution We wanted to create a brand that was loud, proud and unapologetically unique; not just in the beauty and skincare space, but wherever it was found. From packaging and POS to social and paid ads, this identity needed to hold its own and grab attention for all of the right reasons.
With a market saturated with minimal and contemporary laboratory inspired brands, we created a bright and bold universe which shows that loud can be premium too.
Using type to create background textures gives this identity great flexibility; copy changes for different products, along with the colourways, without the brand losing any of its punch.
Playing with the scale of type and combining with minimal body copy keeps this identity elevated and distinctive, ensuring PGB stand head and shoulders above competitors online, and on the shelf.
This brand universe is here to say that, when done right, loud branding is as premium as it is playful. As newcomers to the space, we’re continuing to support the team behind PGB with the brand’s creative needs and we look forward to watching them succeed and dominate.
Our Approach
“OOB took a seed of an idea and absolutely blew it out of the park for us! We are so proud of our brand identity and all of the creative that’s come out of it. This brand translate the essence of everything Pure Glow Beauty is and has been so well received already. Couldn’t have done it without you guys!”
– Pure Glow Beauty Founders