The Challenge
Since their inception in 2022, Planetary Processing makes massively multiplayer online games a reality for indie games studios, allowing them to focus on the fun stuff – building their game.
The Brief Planetary Processing approached us to create an exciting new brand identity and website that would move the needle in their industry. With their eyes set on engaging the creative game developer community, they needed a brand and digital experience which felt equally as creative, cool and original.
What We Did We began by performing a deep dive on competitor brands and the game developer / indie games studio industry at large – luckily, this was a space we already knew well. In our kickoff workshop, we worked together to capture requirements for overall project goals, working to understand what this brand and overall experience needed to achieve.
After our research, analysis and audit, we got to work in creating three high level brand routes for review. Each was slightly contrasting and took a different twist in terms of where the new Planetary Processing brand identity could go. The first feedback session was a huge success and the PP team immediately selected their preferred route. We then refined and developed it until it was a fully realised identity.
The verbal identity needed to play an equally important role, and so we created a messaging framework which was built on tongue in cheek puns and plays on words which alluded to the intergalactic name and style of the brand overall.
With a handle on the new branding, we kicked off the website portion of the project with UX-first wireframes, later moving into high fidelity designs and our subsequent approval process. It was here that we began working on some slick custom animations, bringing our astronaut logo mascot to life in fun and engaging ways for use on the site, social and beyond.
The cherry on top of this project was the creation of IRL event, expo stand and merchandise designs, bringing the personality of Planetary Processing to life, in real life.
The Results The finished result is a slick, engaging and totally unique brand and digital experience that sets Planetary Processing out from competitors in the gaming space. With slick animations, bespoke illustrations and an out of this world brand universe, Planetary Processing stands strong wherever their audiences engage with them. Learn more about them here!
