The Challenge
The Brief We were approached by the expert team at Lunzer Wine to create a brand and digital experience that better articulated their vast knowledge of all things wine and portrayed their brilliant brand personality to a wider audience.
Our Approach Peter and the Lunzer team had the knowledge, the experience and, crucially, the wine, and they came to us looking for a premium creative solution to pull it all together.
We began by delving into the world of Lunzer and wine at large, working to understand the holistic goals for this project. This was more than just a rebrand – it was a reposition of this corner of the wine industry at large.
With a focus on social experience and tastings, whether online or in person, we knew our approach needed to be both understated and aspirational. Always premium, occasionally luxurious, the brand had to feel as trustworthy and approachable as it was polished and stylish. It was important that no part of this identity felt exclusive, flashy or stuffy.
We took some visual references from traditional wine labelling and typography, which helped us to create a reassuringly distinguished logo mark with a heritage feel. Using clean, illustrative embellishments such as the grape leaf and vines, gave an immediate visual reference to the world of wine, as well as a more personal touch to the branding. By combining this route with minimal photography, eg. the curves of glassware, we added to the feelings of aspirational luxury and gravitas.
The Results The finished product is a sleek and minimal brand identity with a heritage feel, giving Lunzer Wine a modern relevance whilst keeping the brand firmly within the world of luxury wine. From the website to in person events, it’s been a pleasure to see the identity rolled out in the digital and real worlds, watching Lunzer go from strength to strength.
Cheers! 🍷
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