For some people—by “people”, we mean us—social media is as effortless as breathing. We are social media yogis, breathing in the marketplace, exhaling content. Inhaling our audience’s interests, exhaling the perfect hashtags. But stretching your social muscles can be difficult, and it can be challenging to get your voice heard online.
Every day seems to bring a new technical trend or tool to better connect us. But in an already noisy marketplace, which are you meant to use? And how often? Do people other than grumpy politicians still use Twitter? How old is “too old” to be on TikTok? Must you be a pro-dancer to use it, or just really good at lip-syncing?
These incredible tools can connect you directly to the people who matter most, driving sales, engagement and awareness with your target audiences across the globe – it’s all about finding the ones that work for you.
Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built. – RYAN LILLY
There are platforms out there for every taste and interest, but it’s best to start with the high traffic ones—Facebook, Instagram, Twitter, YouTube, Pinterest and TikTok. With 54% of social browsers using social media to research products, each is as equally important as the other. But how do we establish what’s right for you? A social media strategy, informed by insights and research, will help guide your actions and achieve your business goals.
At OOB we take a 5 step approach when creating your social strategy.
What?
Is your mission and vision? What are your objectives?
To be effective, your social media strategy needs to reflect your brand. It must be designed specifically to help meet your business goals. Once we have an understanding of your brand, we can create your personal social media goals and KPIs.
If you’re a new brand, for example, brand awareness will be important to establish yourself in the marketplace. If you’re a purpose-driven brand wanting customers to sign-up to your platform, your social media goals will include traffic. This part is important, as your goals will help determine which platforms are right for you. Now, we ain’t sayin’ that we’re “goal diggers”, except, we totally are.
