Designing a playful brand universe for challenger bank, Hugo Save
Creative partnership through brand, design and production for Singapore’s hottest challenger bank
We’ve partnered with Hugo to creatively support them from pre to post launch and beyond.
We’ve been creatively partnered with Hugo, one of Singapore’s hottest challenger banks, since the beginning of 2020. Hugo provides all the banking services that you’d expect, but with a difference. They believe that opportunities to create and grow wealth exist everywhere, and in every moment. They’re on a mission to help people create healthy financial savings habits, allowing them to invest in one of the fastest growing industries, gold.
One of our biggest projects with Team Hugo has been working to bring their banking app to life through bright, bold, and engaging design, making it simple, fun, and easy to use, whilst avoiding financial jargon and typical financial line graphs!