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Client: Avocado & Spice

Branding the future of sustainable stationery

Challenge: We were approached by the team at Avocado & Spice to create an engaging new brand identity which not only embodies the style and quality of their premium journals but speaks to their eco brand values.

Sustainability sits at the heart of Avocado & Spice – the materials they use are vegan and are sourced from green factories where water and air emissions are strictly controlled, too.

Solution: The evolved identity was inspired by the geometric animals which inspire each of the Avocado & Spice journals, with the colour palette rooted in warm, earthy tones to compliment the brand’s natural aesthetic.

Using the new brand as a basis, we designed and developed a slick, eCommerce-focused website which echoes the brand’s sustainable values. Bold lines match the geometric designs of the journals, while animal footprints scattered throughout the website offer the user an almost tangible path to checkout.

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