Designing a brand universe for the world’s biggest social experiment
Challenge: To develop a unique and ownable brand identity for an entirely new concept that has never been done before which appeals to a global audience and communicates brand purpose.
Solution: A slick and simple identity that’s unique yet familiar. Bold and engaging, it exudes brand purpose through the visual representation of pearº ring wearers being drawn together in the real world.
This was an idea we immediately swiped right on. We were approached by the minds behind pearº to create a universe for this world-first brand.
pearº is the first of its kind: a social experiment and the first wearable for singles that identifies you’re available and looking. Anti dating app and anti-Metaverse, it exists to promote serendipitous moments and natural relationships in the real world (or real-verse, as we came to coin it.)