Creating brand authority and standout social for the world’s digital music licensing partner – Merlin
Merlin Network is the largest and most trusted international digital music licensing partner for independents. They’re on a mission to give their members access to the same opportunities and deals as major labels and entities in the music industry, enabling members to control their futures through ownership of their digital rights.
Whilst Merlin was a known entity in the music industry, many didn’t specifically know who they were, or what they did. Our role was to change that – to create a strategic, engaging social presence that articulated who Merlin is, what they offer and how they support their international members and partners.