Naming the next generation of battery intelligence
The Brief: To create a unique, engaging and exciting brand name for the future of battery intelligence.
The Solution: Going beyond the literal and thinking outside the box to devise an identity with real meaning.
We were approached by the team at Williams Advanced Engineering to help create a name for their new, groundbreaking battery intelligence brand. This new brand had big ambitions and it needed a name to represent them: a name that was as unique and innovative as the products and services they offer. We felt this name needed to be rooted in something more than tech – something more interesting and less literal than the world of batteries. It had to have real meaning and go deeper.
For this project, we were inspired by a few things:
• The idea of the world of tomorrow – the promise of a society that’s able to function better through the products and offering of this new brand
• The sense of possibility and positivity this brings
• Sea slugs – now, bear with us…