Client: Williams Advanced Engineering
The Brief: To create a unique, engaging and exciting brand name for the future of battery intelligence.
The Solution: Going beyond the literal and thinking outside the box to devise an identity with real meaning.
We were approached by the team at Williams Advanced Engineering to help create a name for their new, groundbreaking battery intelligence brand. This new brand had big ambitions and it needed a name to represent them: a name that was as unique and innovative as the products and services they offer. We felt this name needed to be rooted in something more than tech – something more interesting and less literal than the world of batteries. It had to have real meaning and go deeper.
For this project, we were inspired by a few things:
• The idea of the world of tomorrow – the promise of a society that’s able to function better through the products and offering of this new brand
• The sense of possibility and positivity this brings
• Sea slugs – now, bear with us…
To describe something as “elysian” is to say it relates to paradise – a perfect place. Like the sort of world this brand hopes to create through its intelligence.
But we were also inspired by the existence of a little creature called ‘Elysia viridis’ – the solar powered sea slug that’s inspired countless green energy and bioproduct projects. The Elysia name was born.
As part of this project, we supported the Elysia team in bringing their new brand to life on social through the creation of slick, engaging content for their specific audience which shares their brand purpose, mission and values in this new and exciting space.
We’re excited to see what incredible strides the Elysia team will take in the years to come and we’re proud to have played our part in it.
related projects
