OOB332_Fyrefly_Abstract_Backgrounds_Boards_Fyrefly Noodle Only Background 04

Client: Fyrefly

Branding the face of a new tech marketplace

The Brief
To create a humanistic and engaging brand from the ground up that stands out in a corporate marketplace, including naming, visual and verbal identity.

The Solution
A clean, contemporary and memorable brand that stops thumbs and demands attention.

As a new kid on the IT marketplace block, Fyrefly wanted a brand that really stood out amongst its corporate and somewhat uninspired competitors.

This identity needed to be fun, fresh and instantly recognisable, but above all, it had to be simple.

We were inspired by the ‘fire’ in Fyrefly to create the flame ‘F’ icon. Unique and dynamic, it has a nod to movement and progression.

We leaned into the ‘fire’ element of the name to pick out a bold palette that captures attention, showcasing strength, excitement, energy and power.
We used a bright fire-inspired gradient to ensure the brand stands out in the IT marketplace space, combining it with 3D rendered shapes and textures to give a fresh, contemporary feel.

Our taglines and copy are punchy and powerful. Simple, succinct statements deliver value and USPs in efficient and eloquent ways, providing easy entry into the Fyrefly brand story wherever audiences engage with them.

When combined, the visual and verbal styles deliver a slick, standout identity for Fyrefly which makes people stand out and take notice.

We wish the team every success as they continue to scale and look forward to supporting them in the future.

Fire_Logo_001 (1)
OOB332_Fyrefly_Brand_Guidelines_Marketing_Examples_Tagline_edits_Fyrefly Marketing Example 02 – Billboard2-01
Fyrefly@2x-100
OOB332_Fyrefly_Abstract_Backgrounds_Boards_Fyrefly Brand Gradient Background
1Artboard 1@3x-100

related projects

They Made This
Brand

They Made This

Branding the face and home of the UK’s best independent art retailer

View project
Avocado & Spice
Brand

Avocado & Spice

Branding the future of sustainable stationery

View project
Elysia
Brand

Elysia

Naming the next generation of battery intelligence

View project
pearº
Brand

pearº

Designing a brand universe for the world’s biggest social experiment

View project
Hover image