The Solution
After visiting Orbit HQ, we set our sights on bringing the feeling of the taproom to life. Using warm textural elements found at the space such as natural wood, cardboard, and vinyl records, we recreated the raw, analogue feeling of the brewery in a clean and contemporary way.

We developed a more muted supporting colour palette inspired by the interiors of the taproom itself which, when combined with the natural textures and subtle patterns gleaned from their muso-inspired brand elements, created a clean and fun evolution of the hero Orbit brand identity.

With a goal set on driving more website sales, delivering a slick and engaging e-commerce experience was key. Our carefully created visual design allows Orbit’s products to take centre stage, guiding the user through the range of delicious beers, events, and merch. Slight rollover animations add a sense of playfulness that echo the personality of the brand without being too distracting.

The finished product is a warm and engaging digital experience that’s intuitive, friendly, and approachable, which communicates the most important thing – the fun and relaxed spirit of the taproom, and their damn delicious beers.

Team Orbit, it’s been a pleasure! 🍻

“The team are so easy to work with. They have so much branding experience that they easily understood what we were trying to present to our customers and their all-round marketing experience fed into this. The result is a faster, streamlined website that accurately reflects our business and the services we provide.”

–
Orbit Beers