Scentsational paid social for the UK’s premier essential oils company

The Brief
Nikura, an esteemed UK based essential oil company, engaged us for paid social services to bolster and boost their products and brand awareness.

The Solution
In alignment with our organic social efforts, we crafted a paid ads strategy that complemented the approach set for organic growth. Capitalising on high quality assets, reactive campaigns and seasonal trends, we work closely with the team to deliver standout campaigns and ideas that resonate with our target audience, taking ROAS from 1.9% to 3.7% and counting.

The Home of Essential Oils

Nikura, an esteemed London-based essential oils brand, specialises in crafting high-quality oils at accessible prices. Committed to ethical sourcing and unwaveringly against animal testing, they pride themselves on delivering 100% pure and natural products.

Our partnership with Nikura started in March 2023, and throughout this period, we’ve accomplished numerous milestones together. Our journey with Nikura’s paid strategy has seen remarkable growth and impact.

“We’ve significantly scaled our social marketing. Our Own Brand has been instrumental in guiding us through this, ensuring that our digital ads resonate with our audience and deliver a good ROAS.”

For B2C, we achieved exceptional growth, scaling the ad spend by over 100% whilst consistently improving purchase volume and quality, elevating the ROAS from 1.9x to an impressive 3.7x, and increasing monthly purchases by 121%.

On the B2B front, we built a strategy from the ground up, resulting in the addition of 1,200 high-quality wholesale leads to their growing database within just three months.

Our success in guiding Nikura’s substantial growth and effectiveness is complemented by our meticulous advertising asset creation process. We harness our product shoot expertise and deep product knowledge to craft compelling assets, which serve as the bedrock of our ad campaigns. These assets are continually refined through A/B testing, ensuring that every element, from visuals to messaging, is optimised for maximum impact. This holistic approach not only delivers outstanding results for Nikura but also underscores our adaptability and commitment to innovation in a dynamic digital landscape.

The result of our efforts has seen impressive growth across the board, with improved brand consistency across all digital platforms, enhancing Nikura’s online presence and seeing positive shifts in engagement and conversion rates. This partnership underscores the importance of a well-planned content strategy and a strong brand identity in delivering real business benefits. Nikura is now well-positioned as a respected brand within the essential oils industry and we look forward to continuing to support this dream team as they continue to grow and dominate.