Nikura: Paid social for the UK’s premier essential oils brand

“We’ve significantly scaled our social marketing. Our Own Brand has been instrumental in guiding us through this, ensuring that our digital ads resonate with our audience and deliver a good ROAS.”

For B2C, we achieved exceptional growth, scaling the ad spend by over 100% whilst consistently improving purchase volume and quality, elevating the ROAS from 1.9x to an impressive 3.7x, and increasing monthly purchases by 121%.

On the B2B front, we built a strategy from the ground up, resulting in the addition of 1,200 high-quality wholesale leads to their growing database within just three months.

Our success in guiding Nikura’s substantial growth and effectiveness is complemented by our meticulous advertising asset creation process. We harness our product shoot expertise and deep product knowledge to craft compelling assets, which serve as the bedrock of our ad campaigns. These assets are continually refined through A/B testing, ensuring that every element, from visuals to messaging, is optimised for maximum impact. This holistic approach not only delivers outstanding results for Nikura but also underscores our adaptability and commitment to innovation in a dynamic digital landscape.

The result of our efforts has seen impressive growth across the board, with improved brand consistency across all digital platforms, enhancing Nikura’s online presence and seeing positive shifts in engagement and conversion rates. This partnership underscores the importance of a well-planned content strategy and a strong brand identity in delivering real business benefits. Nikura is now well-positioned as a respected brand within the essential oils industry and we look forward to continuing to support this dream team as they continue to grow and dominate.