Supercharging social for cardless credit

Bip is not your average credit card

It’s an innovative cardless app that works entirely on your phone, eliminating the need for physical cards and complicated processes. Bip’s target audience predominantly consists of tech-savvy Millennials and Gen Z who value simplicity and seek modern finance solutions.

We kicked things off by creating bespoke social templates to uphold a consistent visual aesthetic from the app and site to social. Slick short-form videos speak directly to our engaged audience, capitalising on viral trends, leveraging trending audio and references to pop culture to showcase Bip’s user-friendly features and benefits in a fun and relatable way.

To establish brand presence, we focused on creating visually appealing graphic static images that embodied Bip’s identity. From bold carousels to graphic stats posts, this content distilled complex information in an easy to understand way.

To showcase Bip’s new features and cutting edge UX, we created cutting edge bespoke animations to bring them to life.

Our strategy resulted in a 35% increase in successful applications from social media platforms, directly engaging with the target Millennial and Gen Z audiences we set out to attract.

The combination of short-form videos, brand-led graphic static images and engaging custom animations allows us to effectively communicate Bip’s value proposition, enhance brand recognition and ultimately grow their customer base.

Get to know Bip in just a few clicks, head to their website.