Raising Awareness for the all female Akashinga Rangers
For the past year, we’ve had the privilege of supporting the International Anti Poaching Foundation (IAPF), a non-profit organization that has been working tirelessly to protect endangered wildlife and nature in Africa.
IAPF have supported or led 50+ conservation initiatives and now manage over 8.5 million acres of wilderness, saving countless wildlife. One of these remarkable programs is the establishment of the world’s first all-female, plant-based ranger unit known as the Akashinga Rangers – “The Brave Ones.”
Our task was to ensure that IAPF’s content and digital experience was aesthetically on brand and aligned with the new direction of the organisation. This involved not only communicating the activities surrounding the Akashinga Rangers, who had already gained popularity with the likes of National Geographic, but also shining a light on their community and biodiversity successes. However, with an international team and many moving parts, getting these stories off the ground and into the world in an engaging way had been the main challenge for the organisation.