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Client: International Anti-Poaching Foundation

Raising Awareness for the all female Akashinga Rangers

The Client
For the past year, we’ve had the privilege of supporting the International Anti Poaching Foundation (IAPF), a non-profit organization that has been working tirelessly to protect endangered wildlife and nature in Africa.

IAPF have supported or led 50+ conservation initiatives and now manage over 8.5 million acres of wilderness, saving countless wildlife. One of these remarkable programs is the establishment of the world’s first all-female, plant-based ranger unit known as the Akashinga Rangers – “The Brave Ones.”

The Brief
Our task was to ensure that IAPF’s content and digital experience was aesthetically on brand and aligned with the new direction of the organisation. This involved not only communicating the activities surrounding the Akashinga Rangers, who had already gained popularity with the likes of National Geographic, but also shining a light on their community and biodiversity successes. However, with an international team and many moving parts, getting these stories off the ground and into the world in an engaging way had been the main challenge for the organisation.

What We Did
To overcome this challenge, we knew that we needed to delve deeper into the heart of the IAPF. Our team conducted extensive research on the organisation, stalking the competition, auditing IAPF’s accounts and interviewing key stakeholders to create a solid foundation for our social strategy.

We set up weekly meetings with core team members to keep abreast of what was happening on the ground, whilst working closely with a Zimbabwean-based videographer/photographer to ensure social-first content was being created effectively to tell these stories.

Our team creates slick, engaging and cohesive content that aligns perfectly with the brand’s look and feel which not only caters to current social media trends, but amplifies IAPF’s initiatives, team and territories in a beautiful, social-first way. As a result, IAPF have seen a huge uptick in organic social growth, and a

Our ongoing partnership with IAPF has been a great success and hugely rewarding experience. Whilst we’re proud to have elevated the brand’s social presence, driven donations and expanded their reach, we’re honoured to be supporting an organisation that works tirelessly to protect and give back to Mother Nature.

Client: International Anti-Poaching Foundation

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