Client: Blue Minds
How did we build a Gen Z wellness supplement brand for Blue Minds?
We created Blue Minds by combining science-backed supplements with bold, dopamine-inspired branding to help Gen Z and Gen Alpha manage focus, reduce screen stress, and improve brain health. From vibrant packaging to digital-first strategy, Blue Minds stands out as a lifestyle supplement brand designed for young adults living in a screen-heavy world.
The Challenge
Blue Minds was born out of a very modern problem: digital overstimulation. With social media companies intentionally hijacking attention through gamification, short-form video, and endless scrolling, younger generations are facing rising levels of anxiety, depression, and focus issues. Blue Minds set out to be part of the solution – not just another supplement brand, but a movement that empowers Gen Z and Gen Alpha to take back control of their minds.
They came to us with a big mission:
- Build a bold, science-backed supplement brand that feels as cool as it is credible.
- Create a statement product that helps users reset dopamine levels, regain focus, and reduce the cognitive drain from constant screen time.
- Educate young people on the neuroscience behind attention, while offering real, trusted solutions for improving brain health and mental clarity.
- Ultimately grow into a full lifestyle wellness brand that can collaborate with leading digital wellbeing apps and experts, building a connected community that supports focus, sleep, and stress management.
With a highly considered formula – including saffron, B vitamins, green tea extract, and magnesium – Blue Minds delivers on both efficacy and trust. The goal: a product that feels fresh, relevant, and shareable while remaining rooted in serious neuroscience – true smart nutrition for young adults.
Five core brand pillars guided the creative:
Empowerment, Connectedness, Science-Backed, Cool, and Trustworthy.
The Results
Blue Minds launched with a brand that instantly stood out in the crowded wellness space. By blending scientific credibility with a bold, social-first aesthetic, we helped create a brand that doesn’t just fit in on Gen Z’s feed – it belongs there.
The dopamine-inspired design system – from molecular motifs to vibrant, high-contrast colour palettes – created instant visual impact across packaging, digital, and social. The logo, echoing the ‘like’ button’s addictive feedback loop, became a playful symbol of reclaiming control from tech-driven attention hijackers. Every design decision reinforced the mission: do right by your brain.
The result is more than a supplement – it’s a statement. Blue Minds gives young people permission to talk about the pressures of digital life while offering real, science-backed tools to support mental clarity, better sleep, and sharper focus. With a punchy product proposition (dopamine reset, B-complex, magnesium, and green tea extract), clever pack messaging (“Swipe right on better focus”) and community-driven education, Blue Minds is building early traction as a lifestyle movement – not just a product.
Early engagement across social platforms reflects strong audience resonance, with content driving conversation around phone addiction, focus hacks, and brain health – perfectly positioned for future growth into expert partnerships, digital wellbeing collabs, and an expanded product range.
The Conclusion
Blue Minds is redefining what a supplement brand can be for a new generation. This is smart nutrition with cultural relevance – meeting Gen Z and Alpha where they are: online, overstimulated, and looking for real solutions.
As Blue Minds grows, the brand is perfectly placed to expand into a full digital wellbeing platform, combining products, education, and community into one cohesive lifestyle offer. Our ongoing partnership continues to support their bold mission – from strategy to social – as they make brain health cool, credible, and conversation-worthy.
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