Client: O'Neill

Surf, Sea & Street Style: O’Neill SS25 Rolls Through Ericeira

A laid-back, sun-drenched campaign for O’Neill SS25, blending surf, sea and skate culture in the coastal streets of Ericeira. Created and produced by OOB.

Client: O'Neill

The Brief

We loved working with the teams at Inspecs and O’Neill once again to bring their SS25 eyewear collection to life, this time with a fresh focus on surf, sea and skate. The brief was to capture the spirit of their heritage and inject it with a dose of laid-back cool, nodding to the brand’s sustainable mindset while spotlighting the latest pieces in the range.

The Solution

We took to the sun-drenched streets and beaches of Ericeira, Portugal, an iconic surf town with an analogue soul. Our goal was to blend O’Neill’s surf DNA with modern day edge, fusing lifestyle and product in a way that felt real, raw and effortlessly cool.

Using a mix of digital and film, we created a multi-format content suite across stills and motion. Think dreamy light leaks, sun flared moments and street to shore styling. Each piece of content was crafted to feel tactile and transportive, immersing viewers in the feeling of long summer days and golden hour skate sessions by the sea 🌊☀️

From styling to storyboarding to final delivery, we owned the full creative process alongside the teams at Inspecs and O’Neill, resulting in a chilled yet impactful campaign built to roll out across global retail and social.