Taking CAT back to its heartland

It was a pleasure to partner with @caterpillarinc and our friends at @inspecsgroup / @inspecsusa again, creating another global campaign for their 2023 eyewear collection.

When it came to picking the perfect location, we needed somewhere that celebrated this collection’s industrial heritage and practicality whilst also highlighting the frames’ fashionable appeal for the office. CAT is well known for consistently pushing the boundaries of excellence, which is why we knew we had to pack our bags, fly across the Atlantic Ocean and set up base at the legendary @ringpowercat in Tampa, Florida.

Set against an impressive backdrop of gigantic CAT equipment, workshops and hardworking employees (who’s hospitality was second to none), the final result is a standout campaign that embraces the core of CAT past, present and future.

Anyone else ready to drive some diggers? 🚜