London, UK | Globally facing social-first agency Our Own Brand (OOB) has been appointed by internationally licensed custom screen protector brand Screen Skinz to lead its social media and content strategy, effective immediately.
Screen Skinz specialises in uniquely designed screen protectors featuring licensed collections across sport, pop culture and fandom, from the NFL and MLB to Hello Kitty and more, plus a fully customizable “Design Your Own” personalization experience. The brand champions style, self-expression and premium quality.
OOB will work with Screen Skinz to refresh and amplify its social presence, building deeper community engagement, strengthening brand love, and driving conversions across Instagram, TikTok and additional key platforms. The remit spans ideation through execution, including always on content, creator collaborations, cultural moments, seasonal campaigns and platform-native storytelling.
With Screen Skinz operating in a competitive accessories category, the partnership seeks to elevate the brand from a functional tech product to a culturally connected lifestyle accessory. OOB brings proven experience in scaling tech-accessory brands through social, creative campaigns and influencer strategies.
Sarah Fulford-Williams, CEO & Co-founder of Our Own Brand, says:
“We’re excited to partner with the Screen Skinz team. Our goal is to turn this product into a moment of self-expression, whether through fandom or personal passion. With personalisation becoming a major cultural driver both online and offline, we’re excited to build relevance for the brand in 2026 and beyond.”
Screen Skinz Co-Founder & CEO, RaShaun Brown, adds:
“We weren’t seeking a team that just ‘does social’. We needed a partner fluent in culture, creativity, and full-funnel thinking to help humanize the screen protector. OOB’s energy and platform-native strategy stood out. We’re excited to partner and amplify the brand.”
With social media support already underway, the first campaign, launching early 2026, will spotlight the brand’s newest partnership collections and roll out through a cross-platform initiative featuring creator talent, UGC integration and innovative content formats built for today’s native social environments.
Screen Skinz, the trailblazing screen protection brand, is making waves in the multi-billion-dollar screen protection industry with its proprietary technology that enables high-quality printing directly on the screen protector. Founded in 2022, Screen Skinz is headquartered in Houston, TX, with manufacturing systems based in Lakeland, FL. The company is redefining the screen protection market through fully customizable designs, major licensing collaborations, and strategic partnerships with category leading companies such as Belkin and ZAGG, positioning itself as a true category pioneer in the mobile accessories industry.
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