# O’Neill SS25 Campaign: Surf, sea & street style

> A laid-back, sun-drenched campaign for O’Neill SS25, blending surf, sea and skate culture in the coastal streets of Ericeira. Created and produced by OOB. A laid-back, sun-drenched campaign for O’Neill SS25, blending surf, sea and skate culture in the coastal streets of…

Source: https://ourownbrand.co/work/surf-street-scroll-worthy-oneill-ss25-takes-over-ericeira  
Client: O'Neill  
Services: Social campaigns, Platform native content creation, Brand Photography, Content production, Short-Form Video  
Updated: 2026-06-02

## The challenge

For O’Neill’s SS25 collection, we touched down in Ericeira, Portugal’s sun-bleached surf capital and a mecca for wave chasers, skaters and street style purists. The mission was to fuse O’Neill’s iconic surf heritage with a sharper, street-ready edge, creating a campaign that feels as relevant on TikTok as it does in a flagship store window.Our focus was energy; about tapping into the rhythm of the streets, the smell of salt in the air, the soundtrack of trucks on tarmac and waves crashing just metres away. We built a visual story that felt lived-in, not manufactured. The kind of content that’s double tapped because it feels like you were there.

### The Creative Approach

We shot on both film and digital, mixing textures and formats for maximum visual depth and feed appeal. Dreamy light leaks, sun-flared moments, and skate scuffs made the images feel tactile and transportive. Street to shore styling brought the product to life, grounding O’Neill’s surf DNA in a modern, everyday context.Motion assets captured the in between moments, boards tucked under arms, sneakers kicking through sand, skate wheels rattling over cobbles, giving the audience a sensory hit that could live natively across TikTok, Reels and YouTube.

### The Rollout

From styling and casting through to storyboarding, location scouting, shooting and post, OOB owned the entire creative process in partnership with Inspecs and O’Neill. The result was a chilled yet impactful campaign designed to work across global retail and social.Every asset was optimised for platform: snappy vertical edits for Reels and TikTok, loopable motion clips for stories and widescreen hero shots for campaign landing pages.

### The Vibe

This campaign was about selling the feeling: the sticky warmth of golden hour, the grit of salt on your skin, the freedom of a skate run to the shore. A slice of summer that travels through the lens, onto the feed, and into the hands of the next generation of O’Neill wearers.

## Our approach

We shot on both film and digital, mixing textures and formats for maximum visual depth and feed appeal. Dreamy light leaks, sun-flared moments, and skate scuffs made the images feel tactile and transportive. Street to shore styling brought the product to life, grounding O’Neill’s surf DNA in a modern, everyday context.Motion assets captured the in between moments, boards tucked under arms, sneakers kicking through sand, skate wheels rattling over cobbles, giving the audience a sensory hit that could live natively across TikTok, Reels and YouTube.

From styling and casting through to storyboarding, location scouting, shooting and post, OOB owned the entire creative process in partnership with Inspecs and O’Neill. The result was a chilled yet impactful campaign designed to work across global retail and social.Every asset was optimised for platform: snappy vertical edits for Reels and TikTok, loopable motion clips for stories and widescreen hero shots for campaign landing pages.

This campaign was about selling the feeling: the sticky warmth of golden hour, the grit of salt on your skin, the freedom of a skate run to the shore. A slice of summer that travels through the lens, onto the feed, and into the hands of the next generation of O’Neill wearers.

Creative direction by OOB
Produced by OOB
Photography by Matthew Stansfield
Videography by Joseph at Mod Films
With thanks to the teams at Inspecs and Tura

## The results

### Impact

With creative tailored for the scroll and the store, O’Neill SS25 was primed to cut through, hitting audiences with a campaign that’s as much culture as it is commerce.

### The Team

Creative direction by OOB Produced by OOB Photography by Matthew Stansfield Videography by Joseph at Mod Films With thanks to the teams at Inspecs and Tura

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Our Own Brand (OOB) is a social-first creative agency in London, founded in 2018: social, creative, influencer, brand and paid social for 200+ brands. Two UK Social Media Awards 2026 wins. Brief us: https://ourownbrand.co/contact · hello@ourownbrand.co · More for agents: https://ourownbrand.co/agents.md