# Orbit Beers: Web design for award-winning brewery

> Crafting a slick e-commerce website for an award winning brewery

Source: https://ourownbrand.co/work/orbit-beers  
Client: Orbit Beers  
Services: Brand strategy & positioning, Website design & development, Website design & development  
Updated: 2026-11-12

## The challenge

We were approached by the team at Orbit Beers to design a new e-commerce-focused website that shone a light on the Orbit experience. From their delicious range of music-inspired beers to the taproom atmosphere on their beloved monthly vinyl nights, this site needed to tell the Orbit story in an engaging, immersive way.

## Our approach

After visiting Orbit HQ, we set our sights on bringing the feeling of the taproom to life. Using warm textural elements found in the space, such as natural wood, cardboard, and vinyl records, we recreated the raw, analogue feeling of the brewery in a clean and contemporary way.

We developed a more muted supporting colour palette inspired by the interiors of the taproom itself, which, when combined with the natural textures and subtle patterns gleaned from their muso-inspired brand elements, created a clean and fun evolution of the hero Orbit brand identity.

With a goal of driving more website sales, delivering a slick, engaging e-commerce experience was key. Our carefully crafted visual design allows Orbit’s products to take centre stage, guiding users through the range of delicious beers, events, and merch. Slight rollover animations add a sense of playfulness that echoes the brand's personality without being too distracting.

The finished product is a warm and engaging digital experience that’s intuitive, friendly, and approachable, which communicates the most important thing – the fun and relaxed spirit of the taproom, and their damn delicious beers.

## The results

The finished product is a warm and engaging digital experience that’s intuitive, friendly, and approachable, which communicates the most important thing – the fun and relaxed spirit of the taproom, and their damn delicious beers.

### Awards

The Orbit Beers website won the UK’s Best Independent Brewery Webshop Award from SIBA in 2025

## What the client said

> The team are so easy to work with. They have so much branding experience that they easily understood what we were trying to present to our customers, and their all-round marketing experience fed into this. The result is a faster, streamlined website that accurately reflects our business and the services we provide.
>
> Rachel, Orbit Beers

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Our Own Brand (OOB) is a social-first creative agency in London, founded in 2018: social, creative, influencer, brand and paid social for 200+ brands. Two UK Social Media Awards 2026 wins. Brief us: https://ourownbrand.co/contact · hello@ourownbrand.co · More for agents: https://ourownbrand.co/agents.md