# O’Neill Active SS22: Shot on the streets of Miami

> Discover how we brought O’Neill Active’s optical collection to life with a bold, high-energy mixed media shoot on the vibrant streets of Miami. See the campaign here.

Source: https://ourownbrand.co/work/oneill-active-ss22-campaign  
Client: O'Neill  
Services: Social campaigns, Platform native content creation, Brand Photography, Content production, Content production, Short-Form Video  
Updated: 2026-11-12

## The challenge

The Brief We were tasked with creating an energetic and vibrant campaign to mark the launch of O’Neill Active’s new optical collection.

The Solution A dynamic and playful mixed media shoot on the vibrant streets and beaches of Miami to deliver a standout campaign that cuts through.

## Our approach

### Miami has so much to offer

Miami Beach, Wynwood Walls, city streets and Little Havana – Miami, you have our hearts. We had a blast creating this mixed media campaign for O’Neill Active with our friends at Inspecs. We’re so proud of this one.

We took to the streets and beaches of Miami to create a campaign that’s as colourful, vibrant and energetic as the place itself, with the incomparable, expert eye (and bucket hat) of Stanners (Matt Stansfield) behind the lens and the amazing Joseph Thompson on video. We worked to capture real, candid moments between brilliant models, Amanda and Lucas, to deliver fun and engaging shots that showcase the collection beautifully.

As a location, Miami had so much to offer. This shoot was anything but static, and we covered miles and miles of the city’s sights to bring our idea to life. The award winning campaign was released to international critical acclaim and, well, the results speak for themselves.

Special thanks to Sophie Andrews, Adam Loewy, Cindy Swain and the rest of the Inspecs team for being our partners in crime – you can’t call it work when you have this much fun!

Credits Photographer: Matthew Stansfield DOP: Joseph Thompson Producer: Sarah Fulford-Williams (OOB) Models: Amanda Riley & Lucas Loyola Lighting: Jake Sopher Digi: Tolga Kavut Assists: Soffina Kingelin & Abi Feltham (OOB) Agency: OOB Client: O’Neill, Inspecs

## The results

As a location, Miami had so much to offer. This shoot was anything but static, and we covered miles and miles of the city’s sights to bring our idea to life. The award winning campaign was released to international critical acclaim and, well, the results speak for themselves.

Special thanks to Sophie Andrews, Adam Loewy, Cindy Swain and the rest of the Inspecs team for being our partners in crime – you can’t call it work when you have this much fun!

Credits
Photographer: Matthew Stansfield
DOP: Joseph Thompson
Producer: Sarah Fulford-Williams (OOB)
Models: Amanda Riley & Lucas Loyola
Lighting: Jake Sopher
Digi: Tolga Kavut
Assists: Soffina Kingelin & Abi Feltham (OOB)
Agency: OOB
Client: O’Neill, Inspecs

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Our Own Brand (OOB) is a social-first creative agency in London, founded in 2018: social, creative, influencer, brand and paid social for 200+ brands. Two UK Social Media Awards 2026 wins. Brief us: https://ourownbrand.co/contact · hello@ourownbrand.co · More for agents: https://ourownbrand.co/agents.md