# Nikura: Organic social for the UK’s leading essential oils brand

> For B2C, we achieved exceptional growth, scaling the ad spend by over 100% whilst consistently improving purchase volume and quality, elevating the ROAS from 1.9x to an impressive 3.7x, and increasing monthly purchases by 121%.

Source: https://ourownbrand.co/work/nikura-organic  
Client: Nikura  
Services: Brand strategy & positioning, Social Media Management, Visual identity, Platform native content creation, Content production  
Updated: 2026-06-02

## The challenge

The Brief Nikura, the UK’s premier independent essential oils company, approached us with the goal of broadening their social horizons and harmonising their brand presence through organic social. We jumped at the chance to put their pure, natural and cruelty free products centre-stage!

The Solution Our approach was built on establishing a vibrant brand presence that showcases Nikura’s high quality products through inspirational and aesthetic social-first content. We developed the brand’s voice and identity to ensure a cohesive approach across all touch points.

### The Home of Essential Oils

Nikura, an esteemed London-based essential oils brand, specialises in crafting high-quality oils at accessible prices. Committed to ethical sourcing and unwaveringly against animal testing, they pride themselves on delivering 100% pure and natural products.

Our partnership with Nikura started in March 2023, and throughout this period, we’ve accomplished numerous milestones together. It began with the development of tailored social templates, ensuring a seamless visual identity extending from the website to our social media platforms. By diversifying our content through product spotlights, captivating short-form videos, and content that shows the innovative uses for oils, we’ve successfully portrayed Nikura’s inclusive and relatable brand in a premium light, but also connected with their target audience on a deeper level.

## Our approach

### “Their expertise in identifying and leveraging current trends has ensured our content remains fresh and engaging, resulting in a stronger brand and significantly growing our social presence in months.”

We run quarterly product shoots to capture fresh and seasonal content, strategically planned and executed for both organic and paid campaigns. This approach ensures that our content remains relevant and aligns with market trends.

In six months, we’ve increased organic followers by 63% and engagement by 49%. We set out with three clear goals: to expand the brand’s reach, to better engage our target audience, and to drive sustainable growth. Through meticulous research and close collaboration, we crafted a strategy that resonates with this audience and aligns with the wider brand vision.

The result of our efforts has seen impressive growth across the board, with improved brand consistency across all digital platforms, enhancing Nikura’s online presence and seeing positive shifts in engagement and conversion rates. This partnership underscores the importance of a well-planned content strategy and a strong brand identity in delivering real business benefits. Nikura is now well-positioned as a respected brand within the essential oils industry and we look forward to continuing to support this dream team as they continue to grow and dominate.

## The results

We run quarterly product shoots to capture fresh and seasonal content, strategically planned and executed for both organic and paid campaigns. This approach ensures that our content remains relevant and aligns with market trends.

In six months, we’ve increased organic followers by 63% and engagement by 49%. We set out with three clear goals: to expand the brand’s reach, to better engage our target audience, and to drive sustainable growth. Through meticulous research and close collaboration, we crafted a strategy that resonates with this audience and aligns with the wider brand vision.

The result of our efforts has seen impressive growth across the board, with improved brand consistency across all digital platforms, enhancing Nikura’s online presence and seeing positive shifts in engagement and conversion rates. This partnership underscores the importance of a well-planned content strategy and a strong brand identity in delivering real business benefits. Nikura is now well-positioned as a respected brand within the essential oils industry and we look forward to continuing to support this dream team as they continue to grow and dominate.

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Our Own Brand (OOB) is a social-first creative agency in London, founded in 2018: social, creative, influencer, brand and paid social for 200+ brands. Two UK Social Media Awards 2026 wins. Brief us: https://ourownbrand.co/contact · hello@ourownbrand.co · More for agents: https://ourownbrand.co/agents.md