# Gul-e: Brand & website for ODS’ EV home charging

> See how we created a sleek brand identity & website for Gul-e, ODS’ innovative EV home charging solution, making sustainable driving more accessible.

Source: https://ourownbrand.co/work/gul-e  
Client: ODS | Oxford City Council  
Services: Visual identity, Visual identity, Website design & development, Brand strategy & positioning, Brand strategy & positioning, Verbal identity  
Updated: 2026-11-12

## The challenge

Creating brand identities for businesses who are helping to make the world a better place isn’t just a pleasure – it’s a privilege.

Gul-e is an innovative electric vehicle (EV) charging solution created by ODS, Oxford City Council’s local authority trading company. It’s a beautifully simple solution for off-street electric vehicle charging, helping to break down the barriers that people face in charging their EVs at home.

We were enlisted to create a slick and sophisticated brand identity which showcases the simplicity of the charging solution, with cleverly crafted copy to highlight Gul-e’s values and USPs.

From visual identity and messaging to website design and development, our team worked to create an engaging identity for Gul-e across the board, perfectly positioning them as true leaders of the EV revolution.

## Our approach

From visual identity and messaging to website design and development, our team worked to create an engaging identity for Gul-e across the board, perfectly positioning them as true leaders of the EV revolution.

Client: ODS | Oxford City Council

Client: ODS | Oxford City Council

Creating brand identities for businesses who are helping to make the world a better place isn’t just a pleasure – it’s a privilege.

## The results

Gul-e is an innovative electric vehicle (EV) charging solution created by ODS, Oxford City Council’s local authority trading company. It’s a beautifully simple solution for off-street electric vehicle charging, helping to break down the barriers that people face in charging their EVs at home.

We were enlisted to create a slick and sophisticated brand identity which showcases the simplicity of the charging solution, with cleverly crafted copy to highlight Gul-e’s values and USPs.

From visual identity and messaging to website design and development, our team worked to create an engaging identity for Gul-e across the board, perfectly positioning them as true leaders of the EV revolution.

Client: ODS | Oxford City Council

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Our Own Brand (OOB) is a social-first creative agency in London, founded in 2018: social, creative, influencer, brand and paid social for 200+ brands. Two UK Social Media Awards 2026 wins. Brief us: https://ourownbrand.co/contact · hello@ourownbrand.co · More for agents: https://ourownbrand.co/agents.md