# Fyrefly: Branding a new tech marketplace

> Discover how we built Fyrefly - a bold, humanistic tech marketplace brand that cuts through corporate noise.

Source: https://ourownbrand.co/work/fyrefly  
Client: Fyrefly  
Services: Visual identity, Brand strategy & positioning, Brand strategy & positioning, Visual identity, Verbal identity  
Updated: 2026-11-12

## The challenge

The Brief To create a humanistic and engaging brand from the ground up that stands out in a corporate marketplace, including naming, visual and verbal identity.

The Solution A clean, contemporary and memorable brand that stops thumbs and demands attention.

As a new kid on the IT marketplace block, Fyrefly wanted a brand that really stood out amongst its corporate and somewhat uninspired competitors.

## Our approach

### This identity needed to be fun, fresh and instantly recognisable, but above all, it had to be simple.

We were inspired by the ‘fire’ in Fyrefly to create the flame ‘F’ icon. Unique and dynamic, it has a nod to movement and progression.

We leaned into the ‘fire’ element of the name to pick out a bold palette that captures attention, showcasing strength, excitement, energy and power. We used a bright fire-inspired gradient to ensure the brand stands out in the IT marketplace space, combining it with 3D rendered shapes and textures to give a fresh, contemporary feel.

Our taglines and copy are punchy and powerful. Simple, succinct statements deliver value and USPs in efficient and eloquent ways, providing easy entry into the Fyrefly brand story wherever audiences engage with them.

When combined, the visual and verbal styles deliver a slick, standout identity for Fyrefly which makes people stand out and take notice.

We wish the team every success as they continue to scale and look forward to supporting them in the future.

## The results

We were inspired by the ‘fire’ in Fyrefly to create the flame ‘F’ icon. Unique and dynamic, it has a nod to movement and progression.

We leaned into the ‘fire’ element of the name to pick out a bold palette that captures attention, showcasing strength, excitement, energy and power.
We used a bright fire-inspired gradient to ensure the brand stands out in the IT marketplace space, combining it with 3D rendered shapes and textures to give a fresh, contemporary feel.

Our taglines and copy are punchy and powerful. Simple, succinct statements deliver value and USPs in efficient and eloquent ways, providing easy entry into the Fyrefly brand story wherever audiences engage with them.

When combined, the visual and verbal styles deliver a slick, standout identity for Fyrefly which makes people stand out and take notice.

We wish the team every success as they continue to scale and look forward to supporting them in the future.

Client: Fyrefly

---

Our Own Brand (OOB) is a social-first creative agency in London, founded in 2018: social, creative, influencer, brand and paid social for 200+ brands. Two UK Social Media Awards 2026 wins. Brief us: https://ourownbrand.co/contact · hello@ourownbrand.co · More for agents: https://ourownbrand.co/agents.md