# VirtuAll: Clean & contemporary health-tech branding

> See how we created a clean, contemporary brand identity and intuitive website for VirtuAll, a US-based health tech startup. View our work here.

Source: https://ourownbrand.co/work/clean-and-contemporary-brand-design-for-health-tech-startup-virtuall  
Client: VirtuAll  
Services: Website design & development, Visual identity, Website design & development, Brand strategy & positioning, Brand strategy & positioning, Visual identity, Verbal identity  
Updated: 2026-11-12

## The challenge

The Brief Based in the US, VirtuAll is on a mission to streamline experiences for both medical practitioner and patient, providing a fast and elegant way to meet, speak and assess. They provide a secure software platform, offering practitioners more options and flexibility than ever before.

The Solution We created a beautifully slick and approachable identity which reflects the user’s streamline experience that also embodies the brand’s simplicity. We crafted a warm, engaging and human tone of voice to guide users with safety and confidence.

We enjoyed playing with words and alluding not only to the virtual nature of the product, but bringing the best out of VirtuALL’s clients, using everyday language to relate to everyday people.

## Our approach

### Clean, efficient and functional

Tick boxes using shapes from the logo roundel also give a nod back to the overall brand styling. The main logo mark we created is clean and elegant, giving a nod to the shape of a tick subtly communicates ease of use, efficiency and productivity, whilst the circle curates a further sense of balance and harmony.

When it came to the design and development of their website, we wanted to convey both the simplicity and contemporary nature of the brand. Clean, efficient and functional, we built a website that practitioners can easily use to manage multiple patients and treatment requests.

What we did: Brand creation (elegant, beautifully simple, slick, sophisticated, approachable, contemporary) Website design and development UI (User Interface) design Tone of voice and messaging creation

## The results

Tick boxes using shapes from the logo roundel also give a nod back to the overall brand styling. The main logo mark we created is clean and elegant, giving a nod to the shape of a tick subtly communicates ease of use, efficiency and productivity, whilst the circle curates a further sense of balance and harmony.

When it came to the design and development of their website, we wanted to convey both the simplicity and contemporary nature of the brand. Clean, efficient and functional, we built a website that practitioners can easily use to manage multiple patients and treatment requests.

What we did:
Brand creation (elegant, beautifully simple, slick, sophisticated, approachable, contemporary)
Website design and development
UI (User Interface) design
Tone of voice and messaging creation

Client: VirtuAll

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Our Own Brand (OOB) is a social-first creative agency in London, founded in 2018: social, creative, influencer, brand and paid social for 200+ brands. Two UK Social Media Awards 2026 wins. Brief us: https://ourownbrand.co/contact · hello@ourownbrand.co · More for agents: https://ourownbrand.co/agents.md