# Caterpillar: Shooting in style for CAT Precision Eyewear

> See how we captured the rugged sophistication of CAT Precision eyewear with a bold, contemporary campaign shoot in a brutalist London loft. View the case study.

Source: https://ourownbrand.co/work/cat-precision-2021  
Client: Caterpillar  
Services: Social campaigns, Content production, Short-Form Video, Brand Photography, Content production  
Updated: 2026-11-12

## The challenge

CAT are one of the world’s most legendary heritage brands. Since 1925, they’ve been driving progress and helping customers build a better world through innovative products and services, and their CAT Precision range is no different.

Created for the office based professionals of the industrial sector, the product range is as sleek and chic as it is robust and durable.

Our location of choice was a brutalist style architectural loft in the heart of London: rugged and stylish. Textured concrete walls, hard edges and natural light created the perfect backdrop for the shoot, giving our eyewear the edge it needed to shine.

SS22 eyewear collection campaign shoot What We Did: Photo Hero film Behind the scenes (BTS)

## Our approach

SS22 eyewear collection campaign shoot
 What We Did:
Photo
Hero film
Behind the scenes (BTS)

Client: Caterpillar

Client: Caterpillar

CAT are one of the world’s most legendary heritage brands. Since 1925, they’ve been driving progress and helping customers build a better world through innovative products and services, and their CAT Precision range is no different.

## The results

Created for the office based professionals of the industrial sector, the product range is as sleek and chic as it is robust and durable.

Our location of choice was a brutalist style architectural loft in the heart of London: rugged and stylish. Textured concrete walls, hard edges and natural light created the perfect backdrop for the shoot, giving our eyewear the edge it needed to shine.

SS22 eyewear collection campaign shoot
 What We Did:
Photo
Hero film
Behind the scenes (BTS)

Client: Caterpillar

---

Our Own Brand (OOB) is a social-first creative agency in London, founded in 2018: social, creative, influencer, brand and paid social for 200+ brands. Two UK Social Media Awards 2026 wins. Brief us: https://ourownbrand.co/contact · hello@ourownbrand.co · More for agents: https://ourownbrand.co/agents.md