# Avocado & Spice: Scaling sustainable stationery

> Check out OOB's work for eco-friendly stationary brand Avocado & Spice. High-quality notebooks crafted from faux PU leather.

Source: https://ourownbrand.co/work/avocado-and-spice  
Client: Avocado & Spice  
Services: Visual identity, Website design & development, Visual identity, Brand strategy & positioning, Content production, Short-Form Video, Brand Photography, Content production, Brand strategy & positioning, Verbal identity  
Updated: 2026-11-12

## The challenge

Challenge: We were approached by the team at Avocado & Spice to create an engaging new brand identity which not only embodies the style and quality of their premium journals but speaks to their eco brand values.

Sustainability sits at the heart of Avocado & Spice – the materials they use are vegan and are sourced from green factories where water and air emissions are strictly controlled, too.

Solution: The evolved identity was inspired by the geometric animals which inspire each of the Avocado & Spice journals, with the colour palette rooted in warm, earthy tones to compliment the brand’s natural aesthetic.

Using the new brand as a basis, we designed and developed a slick, eCommerce-focused website which echoes the brand’s sustainable values. Bold lines match the geometric designs of the journals, while animal footprints scattered throughout the website offer the user an almost tangible path to checkout.

## Our approach

Using the new brand as a basis, we designed and developed a slick, eCommerce-focused website which echoes the brand’s sustainable values. Bold lines match the geometric designs of the journals, while animal footprints scattered throughout the website offer the user an almost tangible path to checkout.

Client: Avocado & Spice

Client: Avocado & Spice

Challenge: We were approached by the team at Avocado & Spice to create an engaging new brand identity which not only embodies the style and quality of their premium journals but speaks to their eco brand values.

## The results

Sustainability sits at the heart of Avocado & Spice – the materials they use are vegan and are sourced from green factories where water and air emissions are strictly controlled, too.

Solution: The evolved identity was inspired by the geometric animals which inspire each of the Avocado & Spice journals, with the colour palette rooted in warm, earthy tones to compliment the brand’s natural aesthetic.

Using the new brand as a basis, we designed and developed a slick, eCommerce-focused website which echoes the brand’s sustainable values. Bold lines match the geometric designs of the journals, while animal footprints scattered throughout the website offer the user an almost tangible path to checkout.

Client: Avocado & Spice

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Our Own Brand (OOB) is a social-first creative agency in London, founded in 2018: social, creative, influencer, brand and paid social for 200+ brands. Two UK Social Media Awards 2026 wins. Brief us: https://ourownbrand.co/contact · hello@ourownbrand.co · More for agents: https://ourownbrand.co/agents.md