# Aqua: Smart social for the face of better credit

> Smart social for the face of better credit — a case study from OOB, a social-first creative agency in London.

Source: https://ourownbrand.co/work/aqua  
Client: Aqua Credit  
Services: Platform native content creation, Brand strategy & positioning, Social Media Management  
Updated: 2026-11-12

## The challenge

The Brief We were approached by the team at Aqua Credit to translate their brand to social media. Their goal was to inform and educate potential newcomers to the space, guiding them on their journey to gaining a better credit score.

The Solution Sleek and snappy visuals gave the brand a more fresh and contemporary feel which helped Aqua stand head and shoulders above more traditional contemporaries on social media.

We brought Aqua to life through a fun, fresh and modern approach to brand styling and creating content. We made Aqua’s brand mascot, Aki, the cornerstone of our visual design, bringing them to life with fun and friendly animations throughout our content.

Simplicity was key throughout, we wanted to emulate the ease of use of their product and services, with the same level of approachability and friendliness.

With Aqua’s key goal in mind, our strategy placed a big emphasis on educational content and demystifying all things credit in a jargon-free way.

## Our approach

Client: Aqua Credit

The Brief
We were approached by the team at Aqua Credit to translate their brand to social media. Their goal was to inform and educate potential newcomers to the space, guiding them on their journey to gaining a better credit score.

The Solution
Sleek and snappy visuals gave the brand a more fresh and contemporary feel which helped Aqua stand head and shoulders above more traditional contemporaries on social media.

## The results

We brought Aqua to life through a fun, fresh and modern approach to brand styling and creating content. We made Aqua’s brand mascot, Aki, the cornerstone of our visual design, bringing them to life with fun and friendly animations throughout our content.

Simplicity was key throughout, we wanted to emulate the ease of use of their product and services, with the same level of approachability and friendliness.

With Aqua’s key goal in mind, our strategy placed a big emphasis on educational content and demystifying all things credit in a jargon-free way.

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Our Own Brand (OOB) is a social-first creative agency in London, founded in 2018: social, creative, influencer, brand and paid social for 200+ brands. Two UK Social Media Awards 2026 wins. Brief us: https://ourownbrand.co/contact · hello@ourownbrand.co · More for agents: https://ourownbrand.co/agents.md