# Social strategy & positioning

> We make brands unmissable on social

Source: https://ourownbrand.co/services/social/social-strategy  
Updated: 2026-04-21

We turn your channels into a system that earns attention and turns it into action.

We start with the truth. A full audit of your presence, content, competitors and audience behaviour, then we build a platform-by-platform strategy that's rooted in your brand and built for how people actually scroll. Positioning, tone of voice, visual cues, content pillars, format strategy and a clear roadmap for what to post, why it works, and how it drives growth.

We work in rhythm. Planned content for consistency, predictive thinking for what's coming, and reactive moves for the moments that matter.

## FAQs

### What does a social media strategy include?

A full audit, competitor analysis, audience research, platform-by-platform content pillars, tone of voice guidelines, format strategy, posting cadence, and a roadmap tied to your business goals.

### How long does it take to build a strategy?

Typically 3–4 weeks from kickoff. We invest time upfront in research so the strategy is built on real insight, not assumptions.

### How do you measure whether the strategy is working?

We set clear KPIs from day one — engagement rate, reach, follower growth, click-through, conversion — and report against them monthly.

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Our Own Brand (OOB) is a social-first creative agency in London, founded in 2018: social, creative, influencer, brand and paid social for 200+ brands. Two UK Social Media Awards 2026 wins. Brief us: https://ourownbrand.co/contact · hello@ourownbrand.co · More for agents: https://ourownbrand.co/agents.md