# Integrated reporting, data & insights

> The numbers that actually move the needle

Source: https://ourownbrand.co/services/social/social-reporting  
Updated: 2026-04-21

Data without context is just noise. We turn raw numbers into clear, honest stories that show you exactly what's working and what to do next.

Our reporting is built around your business goals, not platform defaults. Every data point ties back to a strategic recommendation.

We go beyond surface-level stats — analysing audience behaviour, content performance, competitor benchmarks, and cultural trends to give you the complete picture.

## FAQs

### How often do you report?

Monthly as standard, with weekly snapshots and real-time alerts available. During campaigns, we report more frequently.

### What metrics do you track?

Everything relevant: reach, engagement rate, follower growth, CTR, conversions, sentiment, share of voice — customised to your KPIs.

### Do you provide competitor benchmarking?

Yes. We track competitor social performance so you always know where you stand and where the opportunities are.

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Our Own Brand (OOB) is a social-first creative agency in London, founded in 2018: social, creative, influencer, brand and paid social for 200+ brands. Two UK Social Media Awards 2026 wins. Brief us: https://ourownbrand.co/contact · hello@ourownbrand.co · More for agents: https://ourownbrand.co/agents.md