# Performance Creative

> Creative testing and iteration built for conversion, not just clicks.

Source: https://ourownbrand.co/services/paid/performance-creative  
Updated: 2026-06-19

## FAQs

### How is this different from your brand creative?

Brand creative builds how you're felt over time. Performance creative has one job: convert. It's hook-first, built for the feed, and judged on results — UGC ads, scroll-stoppers and variants designed to be tested, not admired. Different intent, different rules.

### Do you run our ads as well as make the creative?

This service is the creative — the ads themselves and the testing framework around them. Paid media management, budgets and bidding is a separate service. Plenty of clients take both, but we're happy to feed creative straight into your existing media team or agency.

### How many variants do you produce?

We work in a weekly testing cadence — a batch of hooks, angles and formats designed to be tested against each other rather than one hero ad. The exact volume depends on your retainer and spend, and we scope it so testing stays meaningful.

### How do you decide what counts as a winner?

Against your real objective — usually cost per result, hold rate and conversion, not vanity views. We score creative on how it performs in-platform, kill what doesn't move the number, and scale the variants that do into fresh iterations.

### Can you work with our existing ad account and pixel?

Yes. We don't need to take over your account. We plug creative into your existing setup, use your performance data to inform the next batch, and keep a tight feedback loop so each round of creative is sharper than the last.

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Our Own Brand (OOB) is a social-first creative agency in London, founded in 2018: social, creative, influencer, brand and paid social for 200+ brands. Two UK Social Media Awards 2026 wins. Brief us: https://ourownbrand.co/contact · hello@ourownbrand.co · More for agents: https://ourownbrand.co/agents.md