# Paid social strategy

> Spend smarter, not just more

Source: https://ourownbrand.co/services/paid/paid-strategy  
Updated: 2026-04-21

We build paid strategies from the ground up — starting with your goals and working backwards to the targeting, creative, and budget allocation that will get you there.

We analyse audience data, competitor activity, and historical performance to build a media plan that maximises every pound. Full funnel: awareness, consideration, conversion, retention.

Whether you're spending £1,000 or £100,000 a month, you get the same level of strategic rigour.

## FAQs

### Which platforms?

Meta, TikTok, LinkedIn, Pinterest, YouTube, Google (Search, Display, Shopping, Performance Max), and Snapchat.

### What budget do I need?

We recommend at least £2,000–£5,000/month in ad spend for meaningful data and results. We'll be upfront about what's realistic.

### Do you handle creative too?

Yes. Strategy, creative production, and media buying all under one roof — that's our competitive advantage.

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Our Own Brand (OOB) is a social-first creative agency in London, founded in 2018: social, creative, influencer, brand and paid social for 200+ brands. Two UK Social Media Awards 2026 wins. Brief us: https://ourownbrand.co/contact · hello@ourownbrand.co · More for agents: https://ourownbrand.co/agents.md